Encar.com, a leading mobile-first auto marketplace in South Korea owned by Australia-based Car Group, has launched a vehicle recommendation assistant to help users find suitable used cars from a wide assortment of about 120,000 domestic listings.
According to the information Encar shared with the AIM Group, users can benefit from the new AI assistant in two ways: they can either explore options in a conversational style or first choose a price range and model, then receive a curated list of recommendations from the chatbot.
A user can type a simple query specifying the desired price range and then indicate a preferred brand and model. Vehicle basics such as model and price can also be selected to generate 10 listings, which are further narrowed down to three best-fit options. These include a comprehensive comparison report with key features, accident and insurance records, and buying tips.
Encar unveiled AI chatbot last month to bolster its digital retailing business. The marketplace recently reported a solid rise in full-year revenue, driven primarily by its popular guarantee inspection product.
The company, which accounts for 40% of annual domestic used-car registrations, also launched an advanced inspection and certification program in July.
Encar.com recorded 8 million visits in August, according to Similarweb. Its app has been downloaded more than 5 million times, according to Google Play. By traffic, Bobaedream.co.kr is the No. 1 car listing site with 17.2 million monthly visits.
