Berlin-based digital auto retailer Auto1 Group SE has announced the opening of three additional reconditioning centers. These are located in Patrica (Italy), Wolkersdorf (Austria) and Dordrecht (the Netherlands).
The latter is already operational, while the other two are expected to open “towards the end of 2025,” according to the company’s news release. The Austrian facility will replace an existing site in Vienna and expand overall capacity in the country, it noted.
In June this year, the company announced plans to add 2,000 jobs across Europe.
These facilities will supply vehicles to AutoHero, the company’s consumer-facing business.
This will bring the total number of production centers operated by Auto1 to 12. With these new centers, its refurbishing capacity will rise by 71,500 cars per year to 248,400.
“By expanding our in-house production footprint in Italy, the Netherlands and Austria, we are strengthening our operations to offer the best quality cars to our AutoHero customers. We are proud that our expansion will create more than 550 local automotive jobs, such as mechanics or painters, spanning from entry-level to senior positions,” said Karol Niznik, senior vice-president of production, logistics and procurement at Auto1.
AutoHero’s business model spans sourcing, reconditioning, sales and delivery, giving it full control over quality. By selectively drawing vehicles from Auto1’s wholesale business, AutoHero sells used cars refurbished to consistent standards — a stronger proposition than relying on dealers for supply.
While AutoHero’s capital-intensive structure runs counter to what marketplace investors usually prefer, this is also the foundation of its key strategic advantage: deep integration across c-to-b-to-c and b-to-b. This ensures the consistency, quality, and control that models dependent on a fragmented dealer base cannot match and classifieds sites have never attempted to replicate.
AutoHero sold 23,824 units in Q2 2025, up 34.6% year on year, with revenue rising by 43.2% to €415 million ($485 million).
“Q2 was a strong quarter for us: Our vertically integrated business model is fueling sustained growth across our Retail and Merchant segments. Building on this momentum, we remain dedicated to delivering exceptional value to our customers by transforming the used car market at a high pace,” commented CEO Christian Bertermann.
