South Africa-based auto marketplace has launched an online marketing initiative — presumably aimed at getting more drivers onto South Africa’s roads.
The campaign includes downloadable PDFs for learner’s permit preparation and driver’s license training, as well as a step-by-step guide on how to get a motorcycle license. Training videos cover essential driving skills such as parallel and reverse parking, three-point turns, and hill starts. There are also direct links to help users schedule their driving tests.
Meanwhile, offering to “transform your dealership forever,” AutoTrader SA CEO George Mienie invited auto dealers, by video, to the Oct. 16 AutoTrader Dealer Connect event, where the company will reveal AI-empowered dealer tools. We’ll share the details, of course, when they’re revealed.
The limited-seating, fully-catered, open-bar Dealer Connect will take place at the Galleria Sandton in Johannesburg.
