Source: LinkedIn
France-based auto marketplace La Centrale has unveiled Price Pilot, an AI tool that provides used-car pricing recommendations to dealers.
“Our Pilot AI tool redefines the standards of used car pricing,” the company wrote in a LinkedIn post. (translated using Google)
“In a market where every decision counts, we give retailers a new competitive advantage: an AI assistant integrated into Pilot Price that transforms data into clear pricing recommendations in just ten seconds.”
The company adds that the tool facilitates “optimized price positioning, instant market and competition reading and faster decisions, accessible at all levels of analysis.”
Since its launch, Pilot Price has already generated more than 2 million quotes, La Centrale said.
“This massive adoption confirms its role as an essential lever for driving performance in a rapidly changing market,” the company added.
Price Pilot is part of La Centrale’s wider Pilot AI package for dealers, which it says supports
- Sourcing, “by helping you identify relevant vehicles for purchase”
- Pricing, “by consolidating your decision-making when putting up a vehicle for sale or re-pricing”
- Marketing: “Exploit 100% of your leads as quickly as possible.”
“Thanks to your new Pilot, you can analyze the performance of your used vehicles in just a few clicks, identify ads to reposition, create alerts and detect used vehicles that are off-market, without photos and out of rotation,” according to the company’s website. (translated using Google)
“Compare yourself to the competition and take advantage of key indicators to boost the performance of your ads: number of photos, price positioning, searches and views, positioning.”
“Exploit 100% of your leads as quickly as possible: Your new contact center prioritizes your leads and reminds you of unprocessed or follow-up leads. And because all leads have value, you can now export your contacts to your CRM.”
Last month, multinational marketplaces operator Prosus agreed to buy La Centrale Group from Providence Equity Partners for €1.1 billion ($1.3 billion).
The AIM Group has written to La Centrale seeking more information on Price Pilot and the company’s plans regarding AI. We will update this story if we receive a response.
