Berlin-based automotive marketplace Mobile.de has rolled out an update focused on listing quality, offer optimization and lead conversion, with a strong emphasis on AI-powered tools.
The updated dealer area now includes an expanded analytics overview that consolidates key performance metrics across their inventory. Dealers can now access a detailed performance overview that analyzes ad performance, probability to sell, search position, price rating and market comparison. According to the company, the system then employs AI to track ad performance and pricing in real time, helping retailers identify weaknesses, adjust pricing and optimize reach.
“With just a few clicks, dealers can identify low-performing inventory, spot demand trends or receive information on price rating changes — no need to calculate anything manually. It’s all done by AI, takes less than a minute and is fully customizable”, said CPO Christin Schink.
Source: Mobile.de
An AI vehicle description generator has also been added to the dealer area. Mobile.de says it automatically creates complete, accurate and well-formatted listings at the click of a button and guides sellers through the listing creation process.
“With our new AI-powered vehicle descriptions, listing cars becomes easier and more efficient for dealers. The technology ensures listings are complete and engaging, improving visibility and increasing the number of qualified inquiries,” said sales director Julia Riethmüller.
The company has also redesigned its Dialog Center: Now all customer inquiries, including financing, trade-in and test-drive requests are consolidated into a single interface, which it says will reduce response times.
Source: Mobile.de
Mobile.de is owned by multinational marketplaces operator Adevinta. The private-equity-led consortium that acquired the latter last year has reportedly selected investment banks Goldman Sachs and JPMorgan to work on an IPO for Mobile.de.
The AIM Group contacted Adevinta and Mobile.de to elicit further details, but both declined to comment.
