Haidy Elmasry; Source: LinkedIn
Egypt-based Contact Financial Holding, the parent company of auto marketplace ContactCars.com, has promoted Haidy Elmasry to chief HR officer.
Elmasry will be responsible for aligning HR strategy with business objectives and overseeing recruitment, talent management and employee relations, among other functions. She joined the company in February 2022.
Elmasry has more than 20 years of experience across a number of industries, including financial services and oil and gas. She has PhDs in HR and business administration and diplomas in financial technology and psychological job engineering.
Contact Financial Holding has seen major c-suite changes this year, appointing a new CEO, group director of transformation and chief credit officer.
Its operating income rose by 30% year on year to EPG475 million ($9.5 million) in Q1 2025, while net income soared by 306% to EGPT59 million according to the company’s financial reporting.
