Yahoo Japan Flea Market (formerly PayPayFleaMarket) has introduced a new easy AI appraisal feature to help users set listing prices simply by uploading a photo of the product to be sold.
This feature was launched following a pre-launch survey by Yahoo Japan Flea Market, part of LY Corp.’s re-use segment, where 33% of respondents were unsure about pricing and many showed interest in an image-based price suggestion tool, according to company news release (translated by Google).
The AI, powered by Google’s generative Gemini model, analyzes the photo to automatically generate product titles, descriptions, conditions, and price suggestions, simplifying and speeding up the listing process.
Users can send photos through the official LINE account for AI analysis, which estimates market prices and category information.
This new functionality upgrades the prior AI-assisted listing tools and aims to enhance user convenience compared to competitors like Mercari.
Yahoo Japan Flea Market has been downloaded over 30 million times, surpassing Mercari Japan’s 23 million monthly active users for the fiscal year ending June 30, 2025.
LY Corp. generated JPY12.4 billion ($83.9 million) in revenue from its re-use segment, covering Yahoo Japan Auction, Yahoo Japan Flea Market, ZozoUsed and Beenos, for the first quarter ended June.
