Mobile.de has named Olaf Reichel as its new director of advertising sales, a new position focused on expanding the company’s media and advertising partnerships.
In his new position, Reichel will oversee the strategic development of Mobile.de’s media sales business, strengthening relationships with agencies and direct clients while driving new advertising initiatives.
“With his expertise, he will drive our extensive advertising business forward and strengthen Mobile.de as the leading platform in the automotive sector,” said chief of partnerships and media Anthony Saines.
Reichel has more than 15 years of experience in media distribution and advertising technology, specializing in retail and commerce media and programmatic advertising. He has held management positions at Scout24, subsidiaries of Ceconomy AG and Metro AG, and founded the consulting firm Retail Media Services.
“The automotive market is undergoing profound change, and Mobile.de plays a key role in this. My focus will be on building sustainable partnerships, driving innovative product development, and delivering excellent customer experiences,” he said.
The announcement comes as the Sweden-based private equity firm EQT is reportedly considering a bid for Mobile.de, which is owned by Adevinta and based in Berlin. EQT has held preliminary talks with Blackstone and Permira, which led the consortium that acquired Adevinta and took it private in June last year, the Financial Times (FT) reports, citing “people familiar with the matter.”
