Source: Carsales.com.au
Carsales Mediahouse, the media arm of Carsales, Australia’s leading digital automotive marketplace, has launched an interactive content section in partnership with automotive group Stellantis, in a bid to increase interest in electric vehicles (EVs).
Called Electric Avenue, the new section is hosted on Carsales’ site and was developed by its in-house strategy and creative agency Fuse.
It covers five Stellantis brands, including Jeep (the Jeep Avenger), Fiat (Fiat 500e) and Leapmotor (the Leapmotor C10).
“After years of flatlining, we’ve seen the first lift in EV consideration since 2022 with 37% of Aussies saying they’ve considered buying an EV, up from 30% late last year,” said Brooke Wilson, group business director at Carsales Mediahouse.
“That tells us the appetite is still there — we just need to reignite the excitement and make the category feel approachable again, which is exactly what Electric Avenue sets out to do.”
“Brands are asking for smarter, more engaging solutions,” said Shane Dawson, creative director at Carsales Mediahouse. “Electric Avenue shows what happens when you combine playful interaction with serious intelligence. Brands are very much present, but it’s the category that’s the hero here. Every quiz, every scroll, every brand switch — it all generates insight while keeping audiences genuinely entertained.”
Dawson said the platform, which went live earlier this year, mixes EV explainers, fun facts and interactive brand moments.
“Stellantis is home to some of the most iconic auto brands, each packed with personality, and Electric Avenue gives us a unique platform to show them off,” added Rachel Semmens, senior brand marketing manager at Stellantis, the owner of a range of car brands including Peugeot, Citroën, Fiat, Jeep, and Chrysler.
Carsales offers more than 200,000 new and used cars, alongside vehicle inspections and history reports, car valuation and pricing tools, and independent expert news and reviews.
It’s owned by Car Group, the automotive marketplace specialist formerly known as Carsales. The new name and brand identity adopted in 2023 reflects the group’s increasingly global scale. With assets in five countries, more than half its revenue now comes from overseas.
Besides its No. 1 auto site in Australia, the company operates the auto marketplaces ChileAutos in Chile, Encar in South Korea, WebMotors in Brazil, and, through Trader Interactive, a network of non-automotive marketplaces in the U.S.
In the 2024 financial year, the company also reached a significant milestone: annual revenue exceeded AUD1 billion ($654.4 million U.S.) for the first time since the company’s founding in 1997.
