Ford will begin listing used cars on Amazon, becoming just the second car maker after Hyundai to join the Amazon Autos online car sales program, Cars Direct reported.
Citing “a bulletin sent to dealers this week,” the news site said Ford retailers have the opportunity to list Ford Blue Advantage Certified Pre-Owned vehicles on Amazon Autos.
Ford franchise dealers, who have the prerogative to join or not join, have been offered a six-month free trial to take part and have until the end of this year to express interest, the news site reported.
The letter didn’t say whether or not the offer went out to dealers nationwide or to just those in select markets. When Amazon Autos launched publicly in December 2024, it involved only Hyundai dealers in 48 cities. The number of markets has since jumped to 130 with the help of additional dealers from Hertz CarSales, Amazon Autos’s second retail affiliate.
The AIM Group emailed Amazon and Ford to confirm the Car Direct report, but we didn’t hear back immediately from either.
Amazon Autos has been keen to expand to other brands because limited selection is customers’ number-one complaint, Amazon Autos director and GM Fan Jin told participants this week at Presidio Automotive Tech Summit in Denver.
Jin hinted the company would soon add additional brands to its program, but kept that intel close to the vest. “We will be making announcements,” she said.
As the no. 3 biggest brand in the U.S. in terms of sales volume, after GM and Toyota and just ahead of No. 4 Hyundai, Ford could add substantially to Amazon Autos’s selection.
Amazon Autos lets participating dealers list cars on a dedicated section of the retailers’ website, and customers can shop and select cars, arrange financing from a selection of lenders and purchase the vehicle. The last step, vehicle pickup, must be done at the dealership; Amazon does not handle delivery as it does with smaller items.
