Germany-based general goods marketplace Kleinanzeigen has appointed Karl Wolfart (above) as sales director for real estate, effective Aug. 1. He succeeds Klaus Saloch, who has moved to the role of head of industry relations within the division.
Wolfart reports to Simon Bray, who became vice president of real estate at Kleinanzeigen in April. In his new role, Wolfart is responsible for sales and the strategic development of package products for commercial real estate clients.
“Karl Wolfart brings an exceptional combination of real estate and technology expertise. This blend will be invaluable for the further development of our offerings for real estate professionals,” Bray said.
Before joining Kleinanzeigen, Wolfart was director of sales at Berlin-based brokerage Homeday, where he oversaw regional sales. He also worked at Meta in Dublin as business operations lead, focusing on the expansion of European sales structures. Earlier, he held positions at Axel Springer, Bertelsmann and Rocket Internet.
“Kleinanzeigen has decisive competitive advantages in real estate marketing: high brand awareness, a strong reach among private property seekers and sellers, and a dynamically growing business with commercial customers. We are ideally positioned to further expand the offering on our platform,” Wolfart said.
Saloch, who had led commercial sales since 2019, now oversees relationships with real estate associations and cooperation partners. Bray said Saloch had “played a key role in the professionalization of sales activities in recent years” and would continue to represent the division externally, alongside Wolfart.
Owned by multinational marketplaces operator Adevinta, Kleinanzeigen is the leading classifieds site in Germany, hosting more than 55 million listings across categories ranging from electronics to property. Its real estate vertical has 90 million monthly visits and is used by more than 13,000 professionals, according to the company.
