South Korea-based marketplace horizontal Daangn.com received a positive response to a four-week experiment of a new feature enabling sellers to upload photos for automatic creation of multiple listings, titles, and descriptions.

According to a news release (translated by Google), this positive feedback paved the way for Daangn to roll out its new ‘multiple item posting’ function on a full scale.

Daangn operates on a cost-per-click business model, allowing sellers to list and sell multiple items simultaneously. With this feature, users can upload up to 30 photos of various products; AI then analyzes the images, categorizes them into individual posts, and automatically creates sales posts tailored to each item.

During pre-launch testing, users responded with comments like, “It’s incredibly convenient because I can post all at once, so I don’t have to repeat the same tasks,” and “I just uploaded photos, and it automatically categorized them and wrote sales posts. It’s the best.”

This multiple listing feature builds on the AI image reader introduced earlier this year and an AI pricing tool unveiled mid-year. Additionally, the marketplace continues to enhance its fraud protection with a new AI system.

The company stated, “This feature has drastically reduced the time it takes to post multiple sales posts, allowing users to trade more efficiently. We will continue to actively utilize AI technology to make the second-hand trading process more convenient and enjoyable.”

They also emphasized their ongoing commitment: “We will continue to actively adopt AI technology to make the second-hand trading process more convenient and enjoyable.”

Founded in 2015 and operated by Danggeun Market Inc., Daangn saw 5.5 million visits in September, ranking second behind competitor Bunjang, which had 6.7 million monthly visits, according to Similarweb data.

According to a news release (translated by Google), the AI assistant saves sellers time by handling common text and voice-call queries like “what is the final price?” or “is there a discount available?”

Designed with local bargaining culture in mind, the assistant answers frequently asked questions 24/7, negotiates within a set price range, and schedules visits.

Sellers can also update listing details — such as price, title, or product description — by texting the bot. The assistant provides daily reports on ad performance and engagement and suggests ways to improve results.

The assistant’s effectiveness depends on how well sellers respond to its questions based on registered information. It also uses online data to answer general questions like product comparisons and car acceleration.

Users can activate the assistant for multiple categories, including recruitment, by choosing between “chat with sales assistant” or “chat and phone call with sales assistant” modes for a fee.

Divar explained, “As Amazon and Facebook use AI to optimize user experience, Divar combines global innovations with an understanding of Iranian users’ needs and culture. This product is part of Divar’s vision to become a smart trading platform that simplifies daily life and drives significant future changes.”

Owned by Hezardastan Group, Divar.ir is Iran’s largest marketplace horizontal with over 46 million registered unique phone numbers. The marketplace has previously introduced an AI shopping assistant and reduced listing tariffs under dynamic pricing model.

The company selected Mirae Asset Securities as the lead underwriter in March, with a listing on Korea Securities Dealers Automated Quotations (Kosdaq) expected next year, according to a company news release.

The funding round included five investors: IBK Capital, Infobank Partners, YG Investment, Cornerstone Investment Partners, and Mirae Asset Securities.

AutoHands plans to use the capital to expand its directly-operated stores, strengthen online operations, develop AI and big data-based services, and hire new employees.

According to investment tracker TheVC, this marks the first publicly disclosed investment for AutoHands.

Founded in 2013, the company offers integrated mobility services, including vehicle buying and selling, management, online used-car auctions, car rentals, extended warranties, residual value guarantees, mobile maintenance, and accident compensation programs.

AutoHands reported KRW173 billion (approximately $122 million) in sales for 2024, reflecting steady year-over-year growth from KRW112 billion in 2023, KRW77.6 billion in 2022, and KRW45.9 billion in 2021. For comparison, used-car ecommerce market leader KCar generated $1.6 billion in revenue last year by selling 154,185 certified pre-owned vehicles.

“This pre-IPO investment highlights AutoHands’ solid growth potential and the market’s confidence in our differentiated, customer-centric services,” said CEO Kim Sung Joon. “We will leverage the funding to enhance our AI capabilities and expand our offline network, securing competitiveness and advancing as a comprehensive mobility solutions provider.”

According to a news release, the new option will handle everything from payment to delivery and was rolled out in response to user demand for instant purchases without the need for in-person meetings.

Sellers can activate the Buy Now feature when listing an item by entering contact information and the product’s weight for courier pickup. Buyers must make escrow-style payments and cover shipping costs to receive their purchases.

Currently, eligible categories include clothing, miscellaneous goods, and beauty products, with further expansion planned based on user demand.

“As Daangn has established itself as Korea’s leading hyperlocal community and a synonym for secondhand trading, user transaction patterns and demands are diversifying as a result,” a company official said. “The instant purchase feature was designed to enable users to transact more safely and conveniently, even in remote settings. We will continue to enhance our services to ensure user protection and convenience.”

Last week, Danggeun introduced agentic AI to detect fraud patterns and improve safety on the marketplace. The company posted $46.4 million in Q2 sales, with an operating profit margin of 28.7%.

Its local competitor Joongna recently reintroduced seller fees after a five-year hiatus.