Mobile.de has named Olaf Reichel as its new director of advertising sales, a new position focused on expanding the company’s media and advertising partnerships. 

In his new position, Reichel will oversee the strategic development of Mobile.de’s media sales business, strengthening relationships with agencies and direct clients while driving new advertising initiatives. 

“With his expertise, he will drive our extensive advertising business forward and strengthen Mobile.de as the leading platform in the automotive sector,” said chief of partnerships and media Anthony Saines.

Reichel has more than 15 years of experience in media distribution and advertising technology, specializing in retail and commerce media and programmatic advertising. He has held management positions at Scout24, subsidiaries of Ceconomy AG and Metro AG, and founded the consulting firm Retail Media Services.

“The automotive market is undergoing profound change, and Mobile.de plays a key role in this. My focus will be on building sustainable partnerships, driving innovative product development, and delivering excellent customer experiences,” he said.

The announcement comes as the Sweden-based private equity firm EQT is reportedly considering a bid for Mobile.de, which is owned by Adevinta and based in Berlin. EQT has held preliminary talks with Blackstone and Permira, which led the consortium that acquired Adevinta and took it private in June last year, the Financial Times (FT) reports, citing “people familiar with the matter.”

Hamburg-based Xing, a subsidiary of New Work SE, has announced a management reshuffle as it pivots from a professional network to a job board.

At the end of this year, managing director Thomas Kindler (above) will step down after two years in the role, according to New Work’s news release. He will be succeeded by Simone Reif (below), who joins from Stepstone as MD and CRO. She was at the latter company for 21 years, ending her time their as MD for Europe, the Middle East and Africa.

Meanwhile, Philip Brandecker and Mario Kühlkamp have been named as COO and chief sales officer, respectively, while former Stepstone CEO Ralf Baumann will join Xing as senior advisor.

New Work CEO Henning Rönneberg commented: “I am extremely pleased that we have succeeded in recruiting three proven industry experts in Simone Reif, Ralf Baumann and Mario Kühlkamp. Together with Philip Brandecker, they will further develop Xing strategically. All three represent customer focus, problem-solving expertise and have demonstrated their ability to successfully build and lead high-performing recruitment organizations.”

Rönneberg, who was promoted to CEO in June, praised Kindler’s contribution to the company’s turnaround: “He repositioned Xing, reorganized the company and played a crucial role in re-establishing Xing as a relevant player in the recruiting market.”

Kindler wrote in a LinkedIn post: “The past five years have been intense and deeply meaningful. Together we have redefined Xing’s strategy, fundamentally restructured the organization, and laid the foundation for a successful German jobs network. I’m proud that we’ve brought Xing back into the position of a relevant recruiting player — and that the company is now ready to move forward with confidence.”

Founded in 2003, Xing recently came into the hands of Munich-based Burda Digital as part of its acquisition of New Work SE. Burda is reportedly preparing to sell Kununu, an employer-rating site acquired by New Work in 2019.

Xing operates in Germany, Austria and Switzerland. The company says it hosts 20 million members, 1 million job ads and 20,000 recruiters.

Currently in beta, the subscription removes all external banner and video ads and disables third-party tracking. According to the company, the data of subscribers is no longer be used for ad personalization, while all existing site features are available in the ad-free version.

Kleinanzeigen Pur can be used for both the Kleinanzeigen website and in its app, but subscriptions and account management are only available via the browser for now. The subscription renews automatically each month but can be canceled at any time before the end of the billing period.

Owned by multinational marketplaces operator Adevinta, Kleinanzeigen is the leading classifieds site in Germany, hosting more than 55 million listings across categories ranging from electronics to property. Its real estate vertical has 90 million monthly visits and is used by more than 13,000 professionals, according to the company.

Adevinta is reportedly planning an IPO for Germany-based auto marketplace Mobile.de, but it remains unclear whether Kleinanzeigen will be included in this.

The updated dealer area now includes an expanded analytics overview that consolidates key performance metrics across their inventory. Dealers can now access a detailed performance overview that analyzes ad performance, probability to sell, search position, price rating and market comparison. According to the company, the system then employs AI to track ad performance and pricing in real time, helping retailers identify weaknesses, adjust pricing and optimize reach.

“With just a few clicks, dealers can identify low-performing inventory, spot demand trends or receive information on price rating changes — no need to calculate anything manually. It’s all done by AI, takes less than a minute and is fully customizable”, said CPO Christin Schink.

Source: Mobile.de

An AI vehicle description generator has also been added to the dealer area. Mobile.de says it automatically creates complete, accurate and well-formatted listings at the click of a button and guides sellers through the listing creation process.

“With our new AI-powered vehicle descriptions, listing cars becomes easier and more efficient for dealers. The technology ensures listings are complete and engaging, improving visibility and increasing the number of qualified inquiries,” said sales director Julia Riethmüller.

The company has also redesigned its Dialog Center: Now all customer inquiries, including financing, trade-in and test-drive requests are consolidated into a single interface, which it says will reduce response times.

Source: Mobile.de

Mobile.de is owned by multinational marketplaces operator Adevinta. The private-equity-led consortium that acquired the latter last year has reportedly selected investment banks Goldman Sachs and JPMorgan to work on an IPO for Mobile.de.

The AIM Group contacted Adevinta and Mobile.de to elicit further details, but both declined to comment.

According to the company, the dashboard consolidates key functions into a design that provides dealers with immediate access to essential performance data, customer ratings and AI-based recommendations. The goal is to help retailers save time and make better-informed decisions.

“As a partner to the trade, it is our goal to provide digital solutions that make a decisive difference in everyday sales. With the new dealer dashboard, we are now bundling key information and our artificial intelligence-based functions in one place. This gives dealers immediate access to their most important data, saves time and enables them to optimize their sales strategy based on data,” said CCO Felix Frank.

The dashboard integrates AutoScout24’s AI toolset HändlerIQ, which supports dealers with real-time recommendations on pricing, listing quality, equipment features and competitive analysis. Suggested actions can be implemented directly from the dashboard, allowing dealers to easily correct listings or adjust prices.

In addition to the AI features, the new dashboard provides an overview of performance metrics such as inquiries, time-on-stand and search visibility. It also includes a more comprehensive customer-review-management feature, helping dealers to track and respond to new ratings.

Last year, AutoScout24 launched an initiative to integrate its digital tools and vehicle data directly into dealer systems, and since then, it has ramped up its collaboration with data service providers in the country.

In June this year, the company stated that “the ten largest data service providers have fully integrated AutoScout24 vehicle statistics data into their systems”, with six of these also supporting HändlerIQ’s functions.

AutoScout24 has more than two million listed vehicles, and the company says that it works with more than 45,000 dealers in 19 countries.

The latter is already operational, while the other two are expected to open “towards the end of 2025,” according to the company’s news release. The Austrian facility will replace an existing site in Vienna and expand overall capacity in the country, it noted.

In June this year, the company announced plans to add 2,000 jobs across Europe.

These facilities will supply vehicles to AutoHero, the company’s consumer-facing business.

This will bring the total number of production centers operated by Auto1 to 12. With these new centers, its refurbishing capacity will rise by 71,500 cars per year to 248,400.

“By expanding our in-house production footprint in Italy, the Netherlands and Austria, we are strengthening our operations to offer the best quality cars to our AutoHero customers. We are proud that our expansion will create more than 550 local automotive jobs, such as mechanics or painters, spanning from entry-level to senior positions,” said Karol Niznik, senior vice-president of production, logistics and procurement at Auto1.

AutoHero’s business model spans sourcing, reconditioning, sales and delivery, giving it full control over quality. By selectively drawing vehicles from Auto1’s wholesale business, AutoHero sells used cars refurbished to consistent standards — a stronger proposition than relying on dealers for supply.

While AutoHero’s capital-intensive structure runs counter to what marketplace investors usually prefer, this is also the foundation of its key strategic advantage: deep integration across c-to-b-to-c and b-to-b. This ensures the consistency, quality, and control that models dependent on a fragmented dealer base cannot match and classifieds sites have never attempted to replicate.

AutoHero sold 23,824 units in Q2 2025, up 34.6% year on year, with revenue rising by 43.2% to €415 million ($485 million).

“Q2 was a strong quarter for us: Our vertically integrated business model is fueling sustained growth across our Retail and Merchant segments. Building on this momentum, we remain dedicated to delivering exceptional value to our customers by transforming the used car market at a high pace,” commented CEO Christian Bertermann.

Germany-based general goods marketplace Kleinanzeigen has appointed Karl Wolfart (above) as sales director for real estate, effective Aug. 1. He succeeds Klaus Saloch, who has moved to the role of head of industry relations within the division.

Wolfart reports to Simon Bray, who became vice president of real estate at Kleinanzeigen in April. In his new role, Wolfart is responsible for sales and the strategic development of package products for commercial real estate clients.

“Karl Wolfart brings an exceptional combination of real estate and technology expertise. This blend will be invaluable for the further development of our offerings for real estate professionals,” Bray said.

Before joining Kleinanzeigen, Wolfart was director of sales at Berlin-based brokerage Homeday, where he oversaw regional sales. He also worked at Meta in Dublin as business operations lead, focusing on the expansion of European sales structures. Earlier, he held positions at Axel Springer, Bertelsmann and Rocket Internet.

“Kleinanzeigen has decisive competitive advantages in real estate marketing: high brand awareness, a strong reach among private property seekers and sellers, and a dynamically growing business with commercial customers. We are ideally positioned to further expand the offering on our platform,” Wolfart said.

Saloch, who had led commercial sales since 2019, now oversees relationships with real estate associations and cooperation partners. Bray said Saloch had “played a key role in the professionalization of sales activities in recent years” and would continue to represent the division externally, alongside Wolfart.

Owned by multinational marketplaces operator Adevinta, Kleinanzeigen is the leading classifieds site in Germany, hosting more than 55 million listings across categories ranging from electronics to property. Its real estate vertical has 90 million monthly visits and is used by more than 13,000 professionals, according to the company.

Germany-based auto marketplace AutoScout24 has taken back control of its digital advertising operations in Belgium and Luxembourg, having ended its collaboration with agency ProduPress at the end of June. From now on, all direct and programmatic campaigns will be handled internally, and the company has hired Eric van der Haegen (above) to lead in-house media sales. 

Van der Haegen, who has almost two decades of experience in digital media in Belgium and abroad, previously helped launch Belgium-based sales agency TargetSpot.

He is the owner of Chamaga Consulting, which describes itself as an “online marketing specialist with proven success in developing, leading and executing digital strategic and operational marketing and communication plans for medium and large organizations — b-to-b and b-to-c.”

Van der Haegen has a degree in marketing from EPHEC (École Pratique des Hautes Études Commerciales) and a master’s degree in entrepreneurial economics and management from Vlerick Business School. Both of these institutions are based in Brussels.

“By collaborating directly with advertisers and agencies, we understand more quickly what is happening on the ground and which solutions really make a difference. I want to use this knowledge to make campaigns not only more effective but also more creative. Together, we strengthen the value of AutoScout24.be as a platform and ensure that advertisers see concrete results from their investment,” he commented.

The company said that the goal of bringing marketing in-house is to build closer relationships with agencies and advertisers and to adapt more quickly to market needs.

AutoScout24.be is among the most widely used automotive websites in Belgium, with 10 million unique monthly visitors and more than two million vehicles listed, according to the company itself. AutoScout24.be had 5.4 million monthly visits in August 2025, according to Similarweb data.

This follows a year-long pilot with auction specialist CarAuktion. The business unit is now fully integrated into AutoScout24, while CarAuktion will revert to focusing on its core business — b-to-b auctions.

The service, launched in August 2024, allows private owners to sell their vehicles to verified dealers within 24 hours via a 100% online process. In its first year, AutoScout24 Direct facilitated more than 2,000 sales, according to the company.

“Our collaboration has shown the potential of combining different areas of expertise. The aim now is to use this solid foundation for future growth and continuously optimize the service to meet AutoScout24’s quality standards,” said AutoScout24 director of private customers Ivo Wassenaar.

“Our dealers benefit from the further development of AutoScout24 Direct: a continuously growing and reliable source of vehicles from the private market that is a valuable addition to their daily business,” said CarAuktion CEO Giuseppe D’Angeli.

In order to sell a vehicle, sellers must enter some basic information and then conduct a self-inspection after receiving an initial valuation. Once the self-inspection is complete, the car is put up for auction on the site for 24 hours to a network of registered dealers, and sellers can opt to accept the highest bid, reject it or make a counteroffer.

AutoScout24 charges dealers a service fee on each completed sale. The company argues that the auction format produces more competitive prices for consumers than a fixed-price c-to-b model.

The acquisition of AutoScout24 Direct coincides with SMG’s preparations for an IPO on the SIX Swiss Exchange. This could raise around CHF1 billion ($1.2 billion) and value the company at about CHF4.5 billion, Bloomberg reports.