Patrick Kosmider | AIM Group https://aimgroup.com Interactive Media and Classified Advertising Consultants Mon, 27 Oct 2025 12:56:14 +0000 en-US hourly 1 https://aimgroup.com/wp-content/uploads/2019/02/cropped-favicon-96x96.png Patrick Kosmider | AIM Group https://aimgroup.com 32 32 ImmoScout24 launches AI assistant HeyImmo https://aimgroup.com/2025/10/26/immoscout24-launches-ai-assistant-heyimmo/ Sun, 26 Oct 2025 14:19:31 +0000 https://aimgroup.com/?p=751961

Germany-based real estate marketplace ImmoScout24 has revealed its new, freely accessible AI assistant, HeyImmo, which "guides users through their entire property journey with genuine expertise --- from searching for their first flat to buying their ...

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]]> AutoScout24 revs up brand portal with Opel as first partner https://aimgroup.com/2025/10/26/autoscout24-revs-up-brand-portal-with-opel-as-first-partner/ Sun, 26 Oct 2025 13:35:08 +0000 https://aimgroup.com/?p=758652 The advertising division of Germany-based auto marketplace AutoScout24 has introduced its “brand hub,” a new digital platform designed to give car manufacturers “a dynamic space for brand storytelling within the AutoScout24 vehicle marketplace.” The first partner is Opel, one of Germany’s oldest and biggest car manufacturers, which is showcasing its new Grandland SUV as part of the launch.

The brand hub is directly integrated into the AutoScout24 search environment and lets brands present their vehicles in “an interactive, personalized, and targeted way.” Visitors can explore models in detail, configure their favorite version, and book test drives.

“With the brand hub, we’ve developed a format that not only increases visibility but truly brings a brand to life,” said Mike Klinkhammer, general manager of sales, media and finance, at AutoScout24 Media. “Whether for a broad brand presence or a specific model launch, we work closely with manufacturers to create tailor-made concepts.”

According to AutoScout24, the brand hub follows a three-phase approach that guides users along the customer journey. In the awareness phase, stronger visibility through exclusive placements and advertising ensures that potential buyers take notice of the brand and its models.

The consideration phase then deepens engagement, offering interactive features such as color configurators and 360-degree views that invite users to explore vehicles in detail. Finally, the activation phase provides practical tools like test drive bookings and direct links to vehicle listings, creating a seamless transition from discovery to decision-making.

AutoScout24 Media will manage the entire process: from concept and creation of all advertising materials to site implementation and detailed performance tracking. Additional manufacturer partnerships are already underway, alongside plans for a gradual rollout of the marketing solution across Europe, the company added.

The new brand hub builds on AutoScout24’s extensive reach. According to the company, with more than 2 million vehicle listings and around 30 million monthly users, AutoScout24 is Europe’s largest online car marketplace. Beyond Germany, the AutoScout24 Group operates across major European markets, including Belgium, Luxembourg, the Netherlands, Italy, France, Austria, Norway, Denmark, Poland, and Sweden.

“With the new brand hub on AutoScout24, we are creating another opportunity to bring the Opel brand to life and offer interested parties quick and transparent access to our models,” said Cristiano Colaiacomo, marketing director at Opel Germany.

ChatGPT:
]]> Kleinanzeigen rolls out new offers for real estate professionals https://aimgroup.com/2025/10/11/kleinanzeigen-rolls-out-new-offers-for-real-estate-professionals/ Sat, 11 Oct 2025 10:13:36 +0000 https://aimgroup.com/?p=733649

Germany-based general goods marketplace Kleinanzeigen will launch a new offering in spring 2026, aimed at real estate professionals to "bundle all listings within a project and present them clearly on a dedicated project page."
The "New Construction ...

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]]> Wallentin to replace Boser as CFO of Auto1 https://aimgroup.com/2025/10/06/wallentin-to-replace-boser-as-cfo-of-auto1/ Mon, 06 Oct 2025 08:11:39 +0000 https://aimgroup.com/?p=720753

Source: Auto1

Berlin-based digital auto retailer Auto1 Group SE has announced that it will appoint Christian Wallentin (above) as CFO as of Jan. 1, 2026. He succeeds Markus Boser, who will step down at the end of the year after a decade with the company. There will be “a joint transition period,” with Boser for two months, beginning Oct. 1, the company said. Wallentin will join the board of Auto1 on Jan. 1.

Wallentin left Hoist Finance, where he was CFO and deputy CEO, earlier this year. He had joined the company in 2021.

Prior to that, he spent more than a decade at Nordea, where he was a senior executive.

He is also the co-founder and former CFO of Estonia-based Luminor Bank. In this role, he was “responsible for creating, merging and developing Luminor to become an independent pan-Baltic customer-oriented financial ecosystem to enable an exit from the Baltic markets for the bank owners,” according to his LinkedIn profile.

Earlier in his career, Wallentin worked in private equity at Permira and investment banking at Goldman Sachs.

He holds a master’s degree in economics and business administration from the Stockholm School of Economics and a CEMS master’s in international management from ESADE Business School.

Wallentin commented: “I am delighted to be joining the AUTO1 Group’s executive board and to take on the role of CFO at the beginning of next year. I see enormous potential in the European used car market, and, together with our motivated team, I am looking forward to the promising journey that lies ahead.”

Hakan Koç, chairman of the supervisory board of Auto1 Group, said: “We are delighted to have gained Christian Wallentin, an experienced financial expert and strong leader, for the position of CFO and welcome him to AUTO1 Group. We would like to thank Markus for his many years of excellent service. He has contributed significantly to the financial success of AUTO1 Group, and we wish him all the best.”

]]> SMG Real Estate appoints Scheuber as head of sales https://aimgroup.com/2025/05/19/smg-real-estate-appoints-scheuber-as-head-of-sales/ Mon, 19 May 2025 07:53:27 +0000 https://aimgroup.com/?p=574560

(Urs Scheuber, Source: SMG)

SMG Real Estate, part of SMG Swiss Marketplace Group, has appointed Urs Scheuber (above) as head of sales. He assumed the role on May 2.

“With his wealth of experience in sales, key account management and leadership, he [Scheuber] will play a central role in further strengthening SMG Real Estate’s customer relationships and driving market development in a targeted manner,” athe company said in a news release.

Prior to joining SMG, Scheuber was CEO of Switzerland-based real estate agency Barrier Immobilien AG. Before that, he worked for Service 7000 AG for almost 18 years, rising to the position of key account manager. The latter sells, installs and repairs household appliances. He also worked for Swissray International as director of international customer service.

Scheuber’s earlier roles included positions at Fiat-Sig, Also Group and Pilatus Aircraft. He also taught marketing and economics at KV Luzern. 

“With Urs, we are gaining an experienced leader who knows both the challenges of a dynamic market environment and the needs of our clients inside out,” said Dr. Sandro Principe, director business customer, SMG Real Estate.

Meanwhile, SMG Real Estate has appointed Giuseppe Barbato as head of sales operations. He will support Scheuber in “the further development and automation of sales processes” and provide support to “[the] most important key customers in the Key Account segment,” the company said.

]]> Kleinanzeigen adds ability to save draft ads https://aimgroup.com/2025/05/05/kleinanzeigen-adds-ability-to-save-draft-ads/ Mon, 05 May 2025 05:07:49 +0000 https://aimgroup.com/?p=571952 Germany-based general goods marketplace Kleinanzeigen has introduced a feature that allows users to save drafts of their ads.

“Creating and editing classified ads is now more flexible than ever,” says Paul Heimann, CEO of Kleinanzeigen, adding that the new feature makes trading items easier, thereby strengthening secondhand sales as a “sustainable alternative to e-commerce.”

Moreover, users can now edit their ads across multiple devices — starting to write a listing on the browser of their computer before switching to the app to upload photos from their smartphone, for example. Until now, bridging this gap has been impossible without publishing the ad first.

Both business customers and private users will be able to save their ads as drafts for up to 60 days. Users will find their drafts stored above published ads.

What seems like a minor feature that should’ve been included from the very start is appears to be unique across general marketplaces in Germany, as the ability to save drafts is not provided by such rivals as Quoka.de and Markt.de.

According to Kleinanzeigen, which is owned by Norway-based Adevinta, it has more than 50 million listings and in excess of 36 million users monthly.

]]> Karriere.at: Leading in Austria vs. Stepstone, Indeed despite economy https://aimgroup.com/2025/05/03/karriere-at-leading-in-austria-vs-stepstone-indeed-despite-economy/ Sat, 03 May 2025 22:40:13 +0000 https://aimgroup.com/?p=572377

Labor shortages, recession create general recruitment malaise
Eliminating “linkouts” improves job application process
‘There are simply not enough young people coming through’

Karriere.at, the leading recruitment marketplace in Austria, has grown re...

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]]> Proptech company PriceHubble unveils three AI agents https://aimgroup.com/2025/05/01/proptech-company-pricehubble-unveils-three-ai-agents/ Thu, 01 May 2025 06:52:08 +0000 https://aimgroup.com/?p=571929

Zurich-based proptech company PriceHubble, which uses AI for real estate valuation and location analysis, has unveiled three AI agents --- PriceHubble Companion for customer support, PriceHubble CoPilot for process efficiency and PriceHubble Analyst ...

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]]> Zeetah Ventures’ Vir Kashyap: India’s lessons in low-cost hiring https://aimgroup.com/2025/04/08/indias-lessons-in-low-cost-hiring/ Tue, 08 Apr 2025 16:42:57 +0000 https://aimgroup.com/?p=568436

VIENNA --- With its huge population, competitively-priced labor, increasing female workforce participation and army of skilled professionals, India is a market that can offer many advantages as recruitment companies try to adapt to coming challenges....

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]]> Get smart: boosting job search relevance with data structuring https://aimgroup.com/2025/04/08/get-smart-boosting-job-search-relevance-with-data-structuring/ Tue, 08 Apr 2025 13:40:15 +0000 https://aimgroup.com/?p=568387

VIENNA --- “Relevant jobs often get missed because the system only sees the exact words you put in a search, not the meaning,” said Kateryna Cherniaieva, country manager Germany at job search engine Jooble.
Exploring how smart data structuring boosts...

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]]> Ringier appoints Jens Berndt as head of group data https://aimgroup.com/2025/04/07/ringier-appoints-jens-berndt-as-head-of-group-data/ Mon, 07 Apr 2025 08:27:18 +0000 https://aimgroup.com/?p=567006

 
Source: LinkedIn
Jens Berndt (above) has been appointed head of group data at Switzerland-based media company and marketplaces operator Ringier AG. He will report directly to Kilian Kämpfen, Ringier AG’s chief technology and data officer and a...

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]]> Publicis Media to manage LinkedIn’s global media budget https://aimgroup.com/2025/04/07/publicis-media-to-manage-linkedins-global-media-budget/ Mon, 07 Apr 2025 08:10:26 +0000 https://aimgroup.com/?p=568088

France-based Publicis Media, a multinational advertising services provider, has been appointed to manage LinkedIn's global media budget, replacing Japanese advertising agency Dentsu, several media outlets report. Official announcements have yet to be...

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]]> Scout24 continues M&A tear with ImmoUnited acquisition https://aimgroup.com/2025/03/31/scout24-continues-ma-tear-with-immounited-acquisition/ Mon, 31 Mar 2025 08:56:48 +0000 https://aimgroup.com/?p=566921

Munich-based Scout24, which operates real estate marketplaces in Germany and Austria, has acquired Vienna-based ImmoUnited, a provider of real estate data and analysis, ImmoFlash reports. Financial terms were not disclosed. The deal is Scout24's four...

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]]> Xing uses AI to recommend potential future jobs https://aimgroup.com/2025/03/31/xing-uses-ai-to-recommend-potential-future-jobs/ Mon, 31 Mar 2025 08:42:17 +0000 https://aimgroup.com/?p=566909

Hamburg-based Xing, a professional social network operating in German-speaking countries, is to utilize AI to show job seekers potential future vacancies based on their profiles.
According to Kacper Potega, senior vice president product & UX at X...

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]]> AllyGatr and 1511 Ventures cooperate on financing for rectech startups https://aimgroup.com/2025/03/31/allygatr-and-1511-ventures-cooperate-on-financing-for-rectech-startups/ Mon, 31 Mar 2025 08:32:44 +0000 https://aimgroup.com/?p=566941

Michael Plentinger (left) and AllyGatr founder and CEO Benjamin Visser (right)
AllyGatr, a Berlin-based venture capital company that specializes in rectech companies, has initiated a collaboration with HRtech investor Michael Plentinger and his ventu...

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]]> Stroedter appointed head of category management at Kleinanzeigen https://aimgroup.com/2025/03/24/stroedter-appointed-head-of-category-management-at-kleinanzeigen/ Mon, 24 Mar 2025 04:59:07 +0000 https://aimgroup.com/?p=565723

Source: Kleinanzeigen, LinkedIn

Berlin-based general goods marketplace Kleinanzeigen has appointed Dr. Kristina Stroedter (above) as head of category management, where “she will be leading the category strategy with cross-functional collaboration,” the company posted on LinkedIn.

According to her LinkedIn profile, Stroedter has worked in category management, strategic account direction and business development. Prior to joining Kleinanzeigen, she was the co-founder and MD of TeamSports.AI, a digital solutions provider for sports and lifestyle communities.

For seven years before that, Stroedter worked for Nike, finishing her tenure there as business director clubs, feds and players. Earlier in her career, she has worked as a consultant for The Boston Consulting Group and Vivaldi Partners.

According to Kleinanzeigen, which is owned by Norway-based Adevinta, it has more than 50 million listings and in excess of 36 million users monthly.

]]> Kleinanzeigen introduces radius feature for services listings https://aimgroup.com/2025/03/19/kleinanzeigen-introduces-radius-feature-for-services-listings/ Wed, 19 Mar 2025 05:41:23 +0000 https://aimgroup.com/?p=564772 Adevinta-owned Kleinanzeigen, Germany’s largest marketplace horizontal, has introduced a feature that allows service providers — such as handymen, gardeners and IT experts — with a Pro Subscription to specify the geographic reach of their listings.

Pro users can adjust the radius to between 1 and 200 kilometers (between 0.6 and 124 miles). The Extended Area option is priced at €8.99 ($9.84 U.S.) per listing and is active for 30 days. Users can add this feature to both new and existing listings.

According to the company, “Pro users and their customers can now be brought together even more easily thanks to the new proximity function. Searchers no longer have to expand the radius of their request to look for providers. The ‘Comes to you’ tag indicates to them that the tradesperson offers their services locally.”

According to Kleinanzeigen, it has more than 50 million listings and in excess of 36 million users monthly. It currently employs 360 people. According to Similarweb data, the site had 106 million visits last month.

]]> ZenJob appoints Kleinanzeigen alum Nina Krüger as CFO https://aimgroup.com/2025/03/17/zenjob-appoints-kleinanzeigen-alum-nina-kruger-as-cfo/ Mon, 17 Mar 2025 10:13:57 +0000 https://aimgroup.com/?p=564749

Source: ZenJob, LinkedIn
Berlin-based job-matching marketplace ZenJob has appointed Nina Krüger (above) as CFO.
"With her many years of experience in finance, scaling and business management, she will strategically support the expansion of ZenJob and...

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]]> Jobiqo collaborates with U.S.-based TopResume https://aimgroup.com/2025/03/17/jobiqo-collaborates-with-u-s-based-topresume/ Mon, 17 Mar 2025 08:44:02 +0000 https://aimgroup.com/?p=564762

TopResume, a New York City-based resume-writing service, has begun collaborating with Austria-based job board software vendor Jobiqo, offering TopResume's suite of resume-writing services to TheJobNetwork, a job aggregator serving North America.
Acco...

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]]> Hansjoerg Posch moves from CTO to COO at Der Standard Marketplaces https://aimgroup.com/2025/03/10/hansjoerg-posch-moves-from-cto-to-coo-at-der-standard-marketplaces/ Mon, 10 Mar 2025 06:32:34 +0000 https://aimgroup.com/?p=563498

Hansjoerg Posch (above) has announced on LinkedIn that he is to become COO of the marketplaces segment at Austria-based newspaper Der Standard. He is currently CTO of marketplaces. He joined Der Standard in 2018. Posch’s move comes shortly after Boris Andrijevic stepped down as CCO of marketplaces at the company.

Der Standard operates Jobs.derstandard.at, Immobilien.derstandard.at (real estate) and Finden.at (jobs & real estate).

“For me, this is a new highlight in a journey that started some time ago with a growing interest in transactional business models and marketplaces. I enjoy the mission of providing tangible value to b-to-c + b-to-b customers enabling them both to grow; to make 1+1=3 a perceived reality,” Posch wrote in the post.

He also noted that Yvonne Fischer (head of sales), Patrick Brachner (head of user acquisition and analytics), Thomas Riener (head of software development) and Matteo Haas (head of operations &anddelivery) were joining the company’s management board.

According to his LinkedIn profile, Posch has launched several ventures and held a number of executive positions at different companies.

Prior to joining Der Standard, he was CTO at Styria Digital Services, a division of the Styria Media Group, where he oversaw digital operations for such publications as Die Presse and Kleine Zeitung, as well as WillHaben, Austria’s largest general goods marketplace. Before that, he was CTO at BurdaStudios, part of Hubert Burda Media.

His own ventures have included Abb Media Solutions, a company focused on monetizing users of adblockers, and Moosify, a dating site integrated into the ProSiebenSat.1 media network. He also launched cloud music service TunesBag.com and open-source CRM solution OpenTeamware.

Der Standard’s marketplace division consists of four key areas:

  • Development Marketplaces, which oversees the technical development and maintenance of its sites
  • Product Marketplaces, which focuses on product management and enhancements
  • Sales Marketplaces, which drives revenue by managing client relationships and securing advertising partnerships
  • Customer Success, which is dedicated to client satisfaction and retention
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