Whoppah, a niche marketplace specializing in furniture, lighting, tableware and art, has acquired luxury interiors ecommerce business Showroommodellen, which lists showroom furniture. Both companies are based in the Netherlands.
Thomas Bunnik, co-founder and CEO of Whoppah, which announced last month that it had reached profitability, wrote on LinkedIn that the acquisition will allow retailers in Europe to list showroom furniture for free on Whoppah website: “All current Showroommodellen users will be welcomed on Whoppah and their items will be published on our international stage, enabling sellers and buyers to benefit from great reach and our highly advanced technologies.”
Since its launch in 2019, Whoppah has expanded into 16 markets worldwide and says it has sold approximately €250 million ($292 million) worth of secondhand items.
“With a unique selection from thousands of private and professional sellers, we offer a treasure trove of beautiful design pieces for every interior enthusiast. Together, we make it possible to give the best design a second life,” according to the company’s website.
“At Whoppah, we offer a unique experience for buyers and sellers of second-hand designer furniture and interior items. As a buyer, you’ll discover a curated collection of quality pieces from both private individuals and professional sellers. As a seller, you’ll reach a large audience of design enthusiasts. We facilitate secure payments and offer various logistics solutions for hassle-free buying and selling.”
Whoppah acquired France-based Design Market, which lets users trade vintage and designer furniture, for an undisclosed sum in September 2024.
Showroommodellen collaborates with sellers in the Netherlands and Belgium and has access to 500 international brands spanning furniture, lighting and accessories. Items sell for up to 70% less than full price, it says.
“After years in which we have built a strong platform for showroom models and designer furniture together with our partners, the time has come to take the next step. By joining forces, we are continuing our mission to make circular design accessible on a much larger scale. This means: European reach, more technology and the same trusted, personal service for all our customers and sales partners,” Showroommodellen wrote in a LinkedIn post.
