South Korea-based marketplace horizontal Daangn.com received a positive response to a four-week experiment of a new feature enabling sellers to upload photos for automatic creation of multiple listings, titles, and descriptions.

According to a news release (translated by Google), this positive feedback paved the way for Daangn to roll out its new ‘multiple item posting’ function on a full scale.

Daangn operates on a cost-per-click business model, allowing sellers to list and sell multiple items simultaneously. With this feature, users can upload up to 30 photos of various products; AI then analyzes the images, categorizes them into individual posts, and automatically creates sales posts tailored to each item.

During pre-launch testing, users responded with comments like, “It’s incredibly convenient because I can post all at once, so I don’t have to repeat the same tasks,” and “I just uploaded photos, and it automatically categorized them and wrote sales posts. It’s the best.”

This multiple listing feature builds on the AI image reader introduced earlier this year and an AI pricing tool unveiled mid-year. Additionally, the marketplace continues to enhance its fraud protection with a new AI system.

The company stated, “This feature has drastically reduced the time it takes to post multiple sales posts, allowing users to trade more efficiently. We will continue to actively utilize AI technology to make the second-hand trading process more convenient and enjoyable.”

They also emphasized their ongoing commitment: “We will continue to actively adopt AI technology to make the second-hand trading process more convenient and enjoyable.”

Founded in 2015 and operated by Danggeun Market Inc., Daangn saw 5.5 million visits in September, ranking second behind competitor Bunjang, which had 6.7 million monthly visits, according to Similarweb data.

This feature was launched following a pre-launch survey by Yahoo Japan Flea Market, part of LY Corp.’s re-use segment, where 33% of respondents were unsure about pricing and many showed interest in an image-based price suggestion tool, according to company news release (translated by Google).

The AI, powered by Google’s generative Gemini model, analyzes the photo to automatically generate product titles, descriptions, conditions, and price suggestions, simplifying and speeding up the listing process.

Users can send photos through the official LINE account for AI analysis, which estimates market prices and category information.

This new functionality upgrades the prior AI-assisted listing tools and aims to enhance user convenience compared to competitors like Mercari.

Yahoo Japan Flea Market has been downloaded over 30 million times, surpassing Mercari Japan’s 23 million monthly active users for the fiscal year ending June 30, 2025.

LY Corp. generated JPY12.4 billion ($83.9 million) in revenue from its re-use segment, covering Yahoo Japan Auction, Yahoo Japan Flea Market, ZozoUsed and Beenos, for the first quarter ended June.

Nikita Zakharov, Head of Fashion at Avito, estimated that 58% of shoppers purchased resale fashion items at least once last year. Among millennials and generation Z, this figure rises to 68%, he said, noting that fashion is one of the leading categories on Avito, accounting for 27% of all transactions and attracting over 27 million monthly visitors.

Premium brands are proving particularly popular in the resale market. Their share of the fashion category on Avito exceeds 15%, which is almost twice the luxury market share (8%) of the overall Russian clothing market. Young people aged 18-24 are quite prominent in second-hand purchases of clothing, electronics and furniture.

The changes in their shopping habits are driven by environmental concerns, and bargain hunting for rare and unique items that can be found among second-hand goods, Zakharov said. The most-in-demand are items with cultural and historic value, Zakharov observed, like those from the Soviet era. The resale of vintage items is a good entry point into business, he opined.

Almost half of Russians polled by Avito said they buy goods on resale sites, and one in five regularly sell unwanted items online. Every second respondent have listed items for sale or purchased them from private individuals at least once. “Most often, users sell clothing, shoes, electronics, and children’s goods. For some, it’s a way to make money, for others, it’s a way to free up space,” observed Alexey Li, commercial director of Avito Goods.

In 2024, 41% of sellers earned up to RUB10,000 ($123) 8% earned between RUB10,000 and RUB30,000, and 5% earned more than RUB30,000. The average income among those who indicated a precise amount was RUB11,000.

Breakdown Protection is an optional service that covers buyers in the event of a breakdown in a used electronic device or household appliance purchased on the marketplace.

“In the event of a breakdown, your device will be repaired free of charge or 100% refunded if it cannot be repaired,” according to the company’s website. (all quotes translated from French using Google)

“Whether it’s a smartphone, a computer or a home appliance, Breakdown Protection allows you to secure your used purchases. At the time of purchase, simply add the paid option by choosing the duration of your choice (3, 6, or 12 months). Protection is activated as soon as your purchase is approved for compliance upon receipt,” according to LBC’s website.

“If your item can’t be repaired, you’ll be refunded its full value… Our repair partners are carefully selected for their expertise… No fees to send your item to a repair center.”

Martin Bethonneau, chief product officer at Adevinta — LBC’s parent company — wrote in a LinkedIn post: “Today, nearly one in two French people give up buying a second-hand non-refurbished good for fear of breaking down!”

“With Breakdown Protection, no more stress, make way for peace of mind… a washing machine, a smartphone, a computer or a vacuum cleaner: In the event of a breakdown, the buyer is refunded 100% with our partner Neat Protect.”

The latter, which was founded in 2022 and is headquartered in Paris, describes itself as “the leading embedded insurance Insurtech providing white label and tailor-made insurance solutions to merchants across Europe.”

“From now on, before buying a new item, there is bound to be the secondhand item of your dreams on LeBonCoin… Cheaper and protected in the event of a breakdown,” Bethonneau concluded.

In a LinkedIn post, Aunapuu highlighted the investment, led by Specialist VC, with participation from H&M Group Ventures, Trind Ventures, Startup Wise Guys, and a group of angel investors.

Yaga launched in the Estonian capital of Tallinn with Yaga.ee in 2017 and expanded to South Africa with Yaga.co.za in 2020. Late last year, the company started operation in Kenya at Yaga.co.ke.

“This funding helps us explore expansion opportunities in Africa and MENA and keep making circular fashion more accessible — and more fun,” Aunapuu noted in the post.

Yaga describes itself as a c-to-c marketplace with transaction services, like escrow payment and various shipping options. Both listing and selling are free.

Yaga previously announced $2.2 million in seed funding round back in 2022.

“We’ve come a long way: 25-person team, €50M+ GMV run-rate, profitable, and backed by an incredible community of supporters,” Aunapuu added.

Leading marketplace horizontal Gumtree South Africa termed Yaga as one of its key competitors during a conversation with the AIM Group.

Sellers on Allegro.cz do not need to sign separate agreements or make technical changes — they receive full payment upfront, while Klarna manages customer repayments. The installment option divides the cost into three automatic payments, with the first charged at checkout and the remaining two taken every 30 days.

Although Twisto already offers similar services on Allegro.cz, Klarna says the cooperation marks a significant step in strengthening its presence in Central and Eastern Europe, according to a report by Cashless.pl.

The fintech, active in the Czech market since 2022, also operates in Poland, Romania, Slovakia and Hungary. The company is headquartered in Sweden.

Allegro.cz, launched in 2023, is owned by Allegro — the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland. In H1 2025, the company saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.

Thomas Bunnik, co-founder and CEO of Whoppah, which announced last month that it had reached profitability, wrote on LinkedIn that the acquisition will allow retailers in Europe to list showroom furniture for free on Whoppah website: “All current Showroommodellen users will be welcomed on Whoppah and their items will be published on our international stage, enabling sellers and buyers to benefit from great reach and our highly advanced technologies.” 

Since its launch in 2019, Whoppah has expanded into 16 markets worldwide and says it has sold approximately €250 million ($292 million) worth of secondhand items.

“With a unique selection from thousands of private and professional sellers, we offer a treasure trove of beautiful design pieces for every interior enthusiast. Together, we make it possible to give the best design a second life,” according to the company’s website.

“At Whoppah, we offer a unique experience for buyers and sellers of second-hand designer furniture and interior items. As a buyer, you’ll discover a curated collection of quality pieces from both private individuals and professional sellers. As a seller, you’ll reach a large audience of design enthusiasts. We facilitate secure payments and offer various logistics solutions for hassle-free buying and selling.”

Whoppah acquired France-based Design Market, which lets users trade vintage and designer furniture, for an undisclosed sum in September 2024.

Showroommodellen collaborates with sellers in the Netherlands and Belgium and has access to 500 international brands spanning furniture, lighting and accessories. Items sell for up to 70% less than full price, it says.

“After years in which we have built a strong platform for showroom models and designer furniture together with our partners, the time has come to take the next step. By joining forces, we are continuing our mission to make circular design accessible on a much larger scale. This means: European reach, more technology and the same trusted, personal service for all our customers and sales partners,” Showroommodellen wrote in a LinkedIn post.

The study estimated that this market was currently worth between $210 billion and $220 billion, implying growth of around 50% by 2030, with sales expected to grow by around 10% a year for the rest of the decade.

The research, based on a survey of 7,800 customers of luxury resale site Vestiaire Collective, found that 28% of all wardrobe items are now secondhand, compared with 21% five years ago. U.S. respondents demonstrated a higher adoption rate: their wardrobes were 32% secondhand on average, compared with 27% for respondents in Europe.

More than half of the secondhand items owned by respondents had been bought using multibrand resale sites, such as Vinted, the RealReal and Vestiaire Collective.

Resale is especially attractive to consumers who want to buy affordable luxury, the research found: “Over half of respondents said they prefer buying premium labels secondhand, rather than settling for more affordable firsthand alternatives,” it stated.

BCG concluded by advising brands that “the secondhand fashion and luxury market has evolved from an emerging trend to a strategic imperative,” and noting that in future, successful brands would need to strike a balance between new and secondhand sales.