Temu surpassed Allegro to become the most visited marketplace in Poland in September. It attracted 19.8 million real users, slightly edging out Allegro’s 19 million. Temu also led in reach, with 66% of Polish internet users visiting the site, compared to Allegro’s 63.8%, according to data from the Mediapanel study cited in a report by Bizpolis.pl.
Despite Temu’s lead in users and reach, Allegro maintained an advantage in user engagement. On average, visitors spent 1 hour and 34 minutes on Allegro, while the average time spent on Temu was just under 56 minutes, the report noted.
The report also highlighted the growing influence of other Chinese marketplaces. Aliexpress drew 9 million users in September, with a reach of 30.3%, while Shein attracted 7.9 million users and reached 26.5% of the online population. Amazon saw 7 million users in Poland and a reach of 23.3%.
Mediapanel is a regular study conducted by research firms Gemius and PBI, tracking the behavior of internet users in Poland.
Temu is a Chinese-owned e-commerce platform that offers a wide range of low-cost products, including clothing, electronics, home goods, and accessories, often shipped directly from manufacturers. Launched by PDD Holdings, the parent company of Chinese retail giant Pinduoduo, Temu has rapidly expanded into international markets with an aggressive pricing strategy and heavy marketing.
Allegro is the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classified services in Poland. In H1 2025, Allegro saw revenue rise 8.2% y-o-y to PLN5.6 billion ($1.6 billion U.S.). Adjusted EBITDA increased by 13.3% to PLN1.7 billion ($473 million U.S.).
