Seznam.cz, the owner of several leading classified sites in the Czech Republic, has launched a new data analytics division. The department is headed by Michal Buzek, who returns to the company after eight years to serve as Chief Data & Analytics Officer.

Michal Buzek

The goal of the new division is to unite data professionals across Seznam, enabling them to share knowledge and leverage new technologies such as GenAI and the company’s recently launched data platform.

As head of the division, Buzek oversees data strategy, tool implementation, AI integration, and the development of a company-wide data marketplace. His responsibilities also include standardizing analytics across teams and making data more accessible, reliable, and easy to interpret, according to the company’s blog post.

Buzek joins Seznam from Heureka Group, where he spent the past eight years as Chief Data Officer, leading a 20-member data team across nine countries. From 2010 to 2017, he worked at Seznam as head of the analytics department. Outside of work, he is a father of three, an active athlete, and co-founder of the family-oriented project Overenorodici.cz.

Seznam owns general classified site Sbazar.cz, auto site Sauto.cz, and real estate site Sreality.cz. Sauto and Sreality are the largest auto and real estate classified websites in the Czech Republic, respectively, while Sbazar.cz is the second-largest general goods classified website, after Bazos.cz. In September, Sauto.cz received 5.5 million visits, while Sreality.cz counted 9. million and Sbazar.cz 3.1 million, as measured by SimilarWeb.