Germany-based general goods marketplace Kleinanzeigen has introduced a subscription model called Kleinanzeigen Pur that allows users to browse the site ad-free for €1.99 ($2.30) per month.
Currently in beta, the subscription removes all external banner and video ads and disables third-party tracking. According to the company, the data of subscribers is no longer be used for ad personalization, while all existing site features are available in the ad-free version.
Kleinanzeigen Pur can be used for both the Kleinanzeigen website and in its app, but subscriptions and account management are only available via the browser for now. The subscription renews automatically each month but can be canceled at any time before the end of the billing period.
Owned by multinational marketplaces operator Adevinta, Kleinanzeigen is the leading classifieds site in Germany, hosting more than 55 million listings across categories ranging from electronics to property. Its real estate vertical has 90 million monthly visits and is used by more than 13,000 professionals, according to the company.
Adevinta is reportedly planning an IPO for Germany-based auto marketplace Mobile.de, but it remains unclear whether Kleinanzeigen will be included in this.
