Allegro, the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland, will lower delivery costs for non-Smart! users during the upcoming holiday shopping period. From November 3 to December 28, delivery to Allegro Delivery parcel machines and pickup points will cost PLN9.9 ($2.7) instead of PLN10.9 ($3).
The promotion applies to shipments handled through Allegro Delivery partners — including Allegro One Box and One Punkt, Orlen Paczka, DHL Box 24/7, and DPD Pickup — but does not include courier deliveries or InPost services, as InPost is not part of the Allegro Delivery alliance, according to a report on Cashless.pl
Allegro said in the report that it would automatically reduce delivery fees across all sellers, aiming to make offers more attractive during Black Week and the Christmas shopping rush. The campaign mainly targets occasional shoppers who don’t use the Smart! subscription, though Smart! members can also benefit when their orders don’t meet the free-shipping threshold.
Meanwhile, InPost is also adjusting its pricing for Allegro sellers — the cost of sending parcels to parcel lockers will drop from PLN11.5 PLN ($3.1) to PLN10.9 ($3) starting November 1.
In H1 2025, Allegro saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.
