Allegro, the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland, is preparing a new version of its mobile application, with testing underway since early October. All users are expected to receive access to the updated app before the end of this month.
The update will address one of the app’s main challenges: difficulty in locating specific products among the marketplace’s vast array of offerings and poor performance of the app’s personalization features used mainly for product recommendations.
The new version is to improve the shopping experience by streamlining product discovery, making product recommendations more relevant, and the interface more user-friendly.
The redesigned application will feature a refreshed home page and new elements aimed at making it easier to find products. Users will be able to add items directly to their cart or favorites list from the home page. The app will also display campaigns and promotions differently, incorporating video ads and brand logo carousels, according to a report on Cashless.pl.
In H1 2025, Allegro saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.
