Iran-based marketplace Divar.ir has launched a new AI-powered sales assistant to help sellers manage high volumes of repetitive messages, coordinate with buyers, and conduct initial negotiations.
According to a news release (translated by Google), the AI assistant saves sellers time by handling common text and voice-call queries like “what is the final price?” or “is there a discount available?”
Designed with local bargaining culture in mind, the assistant answers frequently asked questions 24/7, negotiates within a set price range, and schedules visits.
Sellers can also update listing details — such as price, title, or product description — by texting the bot. The assistant provides daily reports on ad performance and engagement and suggests ways to improve results.
The assistant’s effectiveness depends on how well sellers respond to its questions based on registered information. It also uses online data to answer general questions like product comparisons and car acceleration.
Users can activate the assistant for multiple categories, including recruitment, by choosing between “chat with sales assistant” or “chat and phone call with sales assistant” modes for a fee.
Divar explained, “As Amazon and Facebook use AI to optimize user experience, Divar combines global innovations with an understanding of Iranian users’ needs and culture. This product is part of Divar’s vision to become a smart trading platform that simplifies daily life and drives significant future changes.”
Owned by Hezardastan Group, Divar.ir is Iran’s largest marketplace horizontal with over 46 million registered unique phone numbers. The marketplace has previously introduced an AI shopping assistant and reduced listing tariffs under dynamic pricing model.
