Andrzej Sowula | AIM Group https://aimgroup.com Interactive Media and Classified Advertising Consultants Tue, 28 Oct 2025 15:09:55 +0000 en-US hourly 1 https://aimgroup.com/wp-content/uploads/2019/02/cropped-favicon-96x96.png Andrzej Sowula | AIM Group https://aimgroup.com 32 32 Pale Fire Capital exits TeamIT https://aimgroup.com/2025/10/28/pale-fire-capital-exits-teamit/ Tue, 28 Oct 2025 14:59:19 +0000 https://aimgroup.com/?p=762946

In the Czech Republic, investment group Pale Fire Capital has sold its stake in the IT recruitment agency TeamIT back to the company's original founders after six years of cooperation for an undisclosed amount. The transaction returns full ownership ...

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Robota.ua to close pricing gap with Work.ua https://aimgroup.com/2025/10/28/robota-ua-to-close-pricing-gap-with-work-ua-as-competition-intensifies/ Tue, 28 Oct 2025 08:55:32 +0000 https://aimgroup.com/?p=762320

The Ukrainian hiring services market exceeds $40 million and could grow 15-25% in 2025. Two main rivals are Work.ua and Robota.ua that apply slightly different strategies to gain market share, according to a report by Forbes Ukraine.
As of late Augus...

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AutoWallis boosts vehicle sales 8.4% in Q1-Q3 https://aimgroup.com/2025/10/27/vehicle-sales-jump-8-4-in-q1-q3-at-autowallis/ Mon, 27 Oct 2025 09:45:28 +0000 https://aimgroup.com/?p=760343 Hungary-based AutoWallis — the parent company of No. 2 Hungary-based auto site JoAutok.hu, car-auction site Auto-Licit.hu and several dealerships — increased total vehicle sales by 8.4% year on year (y-o-y) to 39,406 units in the first nine months of 2025, significantly outpacing the 3.4% growth recorded in H1 and signaling strong Q3 momentum.

The Retail Business Unit drove the expansion, with new-vehicle sales surging 21.1% to 8,716 units and used-car sales climbing 45.2% to 2,766 units during the nine-month period. This strong performance came despite a tough comparison base due to Japanese brand campaigns (Toyota, Suzuki, Nissan) that ended in March 2024. Around 1,400 units of the new-vehicle sales growth stemmed from Czech acquisitions — three BMW dealerships from NC Auto (Stratos) and the Milan Král Group — plus a Renault and Dacia dealership opened in Budapest last autumn. Service hours jumped 46.8% to 232,742 hours during the nine-month period.

The Wholesale Business Unit recovered strongly in Q3 after posting a 3.7% decline in H1, finishing the nine-month period with a 2.5% increase to 27,924 units. The turnaround was driven by strong Dacia performance, improved Opel sales (primarily in Croatia), and the launch of Nissan operations in Romania.

In the Mobility Services Business Unit — covering short- and long-term vehicle rentals and fleet management — rental events rose 5.8% to 299,983 during the first nine months, while rental days increased 16.8% to 183,433. The average fleet size grew 4.6% to 4,032 vehicles, according to a report on Vivilhetes.net.

AutoWallis CEO Gábor Ormosy noted in the report that the company, now representing 30 brands across 17 countries in the region, has benefited from both organic growth and recent acquisitions. He added that the company’s diversified portfolio enables stable growth even in volatile economic conditions. AutoWallis aims to reach 100,000 vehicle sales by 2028 — 75,000 from wholesale and 25,000 from retail — as part of its updated strategy published last spring, which targets doubled revenue and profit by 2028.

JoAutok received 346,290 visits in September, according to Similarweb data. Auto-Licit attracted 3,805 visitors during the same month.

JoAutok’s main competitors are HasznaltAuto.hu and the auto category of horizontal Jofogas.hu, which are both owned by Ingatlan. HasznaltAuto saw 10.7 million visits in April, while Jofogas’ auto category had 871,646.

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Grupa Pracuj secures $21 million loan from SoftGarden subsidiary https://aimgroup.com/2025/10/27/grupa-pracuj-secures-21-million-loan-from-softgarden-subsidiary/ Mon, 27 Oct 2025 08:50:35 +0000 https://aimgroup.com/?p=760169

Grupa Pracuj, the parent company of Pracuj.pl and Robota.ua, the leading recruitment verticals in Poland and Ukraine, respectively, has entered into a loan agreement with its German recruitment tech provider subsidiary, SoftGarden, based in Berlin.
U...

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Allegro to launch new app with improved product discovery https://aimgroup.com/2025/10/24/allegro-prepares-new-app-with-improved-product-discovery/ Fri, 24 Oct 2025 08:11:42 +0000 https://aimgroup.com/?p=754530 Allegro, the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland, is preparing a new version of its mobile application, with testing underway since early October. All users are expected to receive access to the updated app before the end of this month.

The update will address one of the app’s main challenges: difficulty in locating specific products among the marketplace’s vast array of offerings and poor performance of the app’s personalization features used mainly for product recommendations.

The new version is to improve the shopping experience by streamlining product discovery, making product recommendations more relevant, and the interface more user-friendly.

The redesigned application will feature a refreshed home page and new elements aimed at making it easier to find products. Users will be able to add items directly to their cart or favorites list from the home page. The app will also display campaigns and promotions differently, incorporating video ads and brand logo carousels, according to a report on Cashless.pl.

In H1 2025, Allegro saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.

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Ukrainian Parliament Committee approves OLX Tax on online sales https://aimgroup.com/2025/10/24/ukrainian-parliament-committee-approves-olx-tax-on-online-sales/ Fri, 24 Oct 2025 07:53:39 +0000 https://aimgroup.com/?p=754519 Ukraine’s Parliamentary Committee on Tax Policy has approved Bill No. 14025, which would introduce automatic taxation of income earned through digital platforms, including general classified site OLX.ua, marketplaces Prom.ua, Rozetka.ua, LUN.ua, services vertical Kabanchik.ua, and online taxi services.

The legislation aims to integrate Ukraine into international tax transparency systems through automatic information exchange on platform-generated income.

The bill builds on earlier government proposals from April that introduced a 10% tax rate (5% personal income tax plus 5% military levy) for digital platform earnings. While the committee increased the tax-free threshold to €2,000 ($2,325) annually and made the law’s enforcement conditional on signing international agreements, critics warn of practical issues.

MP Nina Yuzhankina pointed out that platforms would act as tax agents, automatically withholding taxes even on one-time sales of used items. Unlike EU countries where the €2,000 limit applies per platform, Ukraine would aggregate income across all platforms, she said in a report for FaceNews.ua.

She also added in the report that the refund process raises concerns as taxes would be deducted first, requiring sellers to file through electronic tax cabinets to potentially recover payments if their annual sales fall below the threshold.

Additionally, Yuzhankina argues that the implementation ignores EU directive nuances, lacks transitional periods, and doesn’t account for losses on resold items.

The new tax regime will apply to real estate leasing, personal services, sale of goods, and vehicle rentals. The bill now advances to full parliamentary consideration.

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OLX Poland launches deferred payments https://aimgroup.com/2025/10/22/olx-poland-launches-buy-now-pay-later-option/ Wed, 22 Oct 2025 07:50:36 +0000 https://aimgroup.com/?p=752071 Polish largest horizontal OLX.pl has tied up with PayPo and PayU to launch a new “Buy Now, Pay Later” payment method, letting users purchase items now and pay up to 30 days later with no extra cost.

PayPo is a Polish fintech specialising in deferred-payment services. PayU, meanwhile, is a broader payments-service provider that enables merchants to offer many online payment methods and has integrated PayPo’s deferred payments to its platform in Poland.

The new feature on OLX.pl covers both new and used items across popular categories such as electronics, fashion, home and garden, sports, and children’s goods.

It is already available to verified sellers using OLX Delivery, following a one-time PayU verification, and applies to purchases above PLN200 ($55). The move is expected to boost sales conversions for sellers and attract more buyers ahead of Black Friday, the holiday season, and winter sales, according to a report on PRNews.pl.

OLX’s cooperation with PayU began in 2022, when the horizontal first introduced PayU as a payment operator and announced plans to integrate PayPo as an additional deferred payment option within its OLX Payments service.

OLX.pl is a dominant general classifieds site in Poland. In September, it received a total of 79.2 million visits to its web and mobile sites, according to SimilarWeb.

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Allegro cuts delivery costs ahead of holiday shopping season https://aimgroup.com/2025/10/22/allegro-cuts-delivery-costs-ahead-of-holiday-shopping-season/ Wed, 22 Oct 2025 07:25:29 +0000 https://aimgroup.com/?p=752044 Allegro, the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland, will lower delivery costs for non-Smart! users during the upcoming holiday shopping period. From November 3 to December 28, delivery to Allegro Delivery parcel machines and pickup points will cost PLN9.9 ($2.7) instead of PLN10.9 ($3).

The promotion applies to shipments handled through Allegro Delivery partners — including Allegro One Box and One Punkt, Orlen Paczka, DHL Box 24/7, and DPD Pickup — but does not include courier deliveries or InPost services, as InPost is not part of the Allegro Delivery alliance, according to a report on Cashless.pl

Allegro said in the report that it would automatically reduce delivery fees across all sellers, aiming to make offers more attractive during Black Week and the Christmas shopping rush. The campaign mainly targets occasional shoppers who don’t use the Smart! subscription, though Smart! members can also benefit when their orders don’t meet the free-shipping threshold.

Meanwhile, InPost is also adjusting its pricing for Allegro sellers — the cost of sending parcels to parcel lockers will drop from PLN11.5 PLN ($3.1) to PLN10.9 ($3) starting November 1.

In H1 2025, Allegro saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.

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Seznam.cz establishes new data division led by Michal Buzek https://aimgroup.com/2025/10/20/seznam-cz-establishes-new-data-division-led-by-michal-buzek/ Mon, 20 Oct 2025 14:41:33 +0000 https://aimgroup.com/?p=749195 Seznam.cz, the owner of several leading classified sites in the Czech Republic, has launched a new data analytics division. The department is headed by Michal Buzek, who returns to the company after eight years to serve as Chief Data & Analytics Officer.

Michal Buzek

The goal of the new division is to unite data professionals across Seznam, enabling them to share knowledge and leverage new technologies such as GenAI and the company’s recently launched data platform.

As head of the division, Buzek oversees data strategy, tool implementation, AI integration, and the development of a company-wide data marketplace. His responsibilities also include standardizing analytics across teams and making data more accessible, reliable, and easy to interpret, according to the company’s blog post.

Buzek joins Seznam from Heureka Group, where he spent the past eight years as Chief Data Officer, leading a 20-member data team across nine countries. From 2010 to 2017, he worked at Seznam as head of the analytics department. Outside of work, he is a father of three, an active athlete, and co-founder of the family-oriented project Overenorodici.cz.

Seznam owns general classified site Sbazar.cz, auto site Sauto.cz, and real estate site Sreality.cz. Sauto and Sreality are the largest auto and real estate classified websites in the Czech Republic, respectively, while Sbazar.cz is the second-largest general goods classified website, after Bazos.cz. In September, Sauto.cz received 5.5 million visits, while Sreality.cz counted 9. million and Sbazar.cz 3.1 million, as measured by SimilarWeb.

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Temu overtakes Allegro as the most popular marketplace in Poland https://aimgroup.com/2025/10/20/temu-overtakes-allegro-as-the-most-popular-marketplace-in-poland/ Mon, 20 Oct 2025 12:20:13 +0000 https://aimgroup.com/?p=748916 Temu surpassed Allegro to become the most visited marketplace in Poland in September. It attracted 19.8 million real users, slightly edging out Allegro’s 19 million. Temu also led in reach, with 66% of Polish internet users visiting the site, compared to Allegro’s 63.8%, according to data from the Mediapanel study cited in a report by Bizpolis.pl.

Despite Temu’s lead in users and reach, Allegro maintained an advantage in user engagement. On average, visitors spent 1 hour and 34 minutes on Allegro, while the average time spent on Temu was just under 56 minutes, the report noted.

The report also highlighted the growing influence of other Chinese marketplaces. Aliexpress drew 9 million users in September, with a reach of 30.3%, while Shein attracted 7.9 million users and reached 26.5% of the online population. Amazon saw 7 million users in Poland and a reach of 23.3%.

Mediapanel is a regular study conducted by research firms Gemius and PBI, tracking the behavior of internet users in Poland.

Temu is a Chinese-owned e-commerce platform that offers a wide range of low-cost products, including clothing, electronics, home goods, and accessories, often shipped directly from manufacturers. Launched by PDD Holdings, the parent company of Chinese retail giant Pinduoduo, Temu has rapidly expanded into international markets with an aggressive pricing strategy and heavy marketing.

Allegro is the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classified services in Poland. In H1 2025, Allegro saw revenue rise 8.2% y-o-y to PLN5.6 billion ($1.6 billion U.S.). Adjusted EBITDA increased by 13.3% to PLN1.7 billion ($473 million U.S.).

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Klarna brings Buy Now, Pay Later services to Allegro.cz https://aimgroup.com/2025/10/17/klarna-brings-buy-now-pay-later-services-to-allegro-cz/ Fri, 17 Oct 2025 07:04:48 +0000 https://aimgroup.com/?p=743132 Deferred payment provider Klarna has launched its services on Allegro.cz marketplace, allowing Czech shoppers to choose between “Pay in 30 Days” or “Pay in 3 Interest-Free Installments.”

Sellers on Allegro.cz do not need to sign separate agreements or make technical changes — they receive full payment upfront, while Klarna manages customer repayments. The installment option divides the cost into three automatic payments, with the first charged at checkout and the remaining two taken every 30 days.

Although Twisto already offers similar services on Allegro.cz, Klarna says the cooperation marks a significant step in strengthening its presence in Central and Eastern Europe, according to a report by Cashless.pl.

The fintech, active in the Czech market since 2022, also operates in Poland, Romania, Slovakia and Hungary. The company is headquartered in Sweden.

Allegro.cz, launched in 2023, is owned by Allegro — the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland. In H1 2025, the company saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.

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Otomoto boosts automotive strategy with new senior hires https://aimgroup.com/2025/10/17/otomoto-boosts-automotive-strategy-with-new-senior-hires/ Fri, 17 Oct 2025 06:47:39 +0000 https://aimgroup.com/?p=742988 Otomoto.pl, Poland’s leading automotive marketplace and OLX Group’s subsidiary, has appointed two seasoned industry experts to strengthen its business development and sales leadership.

Adam Simon (left) and Michał Wróblewski (right)

Adam Simon has taken on the role of senior head of business development at Motors Professionals Europe. With 16 years of experience in the automotive sector, including managerial sales and aftersales roles at BMW and Audi, he will focus on developing new solutions for partners, enhancing site capabilities, and building long-term customer relationships across European markets.

Meanwhile, Michał Wróblewski has been named head of sales, responsible for managing services offered to Poland’s largest dealership groups. Drawing on his background at Skoda and Audi import structures as well as his experience as commercial director at a leading Volkswagen Group dealership network, he will tailor Otomoto’s offerings to evolving market trends and partner expectations.

“Otomoto is entering the next stage of its development. The platform is increasingly focused on expanding its new car offering, strengthening brand recognition, and leveraging international collaboration within the OLX Group. These personnel changes are an important element of this strategy — they will support further growth, reinforce Otomoto’s position in the digital automotive market, and translate into even better experiences for both customers and buyers,” the company said in its announcement.

Otomoto received 44 million visits in September and is far ahead of other auto sites in Poland in terms of web traffic. These include Autoplac’s Autoplac.pl, with 1.6 million visits, and Abris Capital Partners’ Aaaauto.pl, with 1.1million visits, according to SimilarWeb.

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Bezrealitky appoints Dubnička as CEO for Czech Republic, Slovakia https://aimgroup.com/2025/10/14/bezrealitky-appoints-new-ceo-for-czech-republic-and-slovakia/ Tue, 14 Oct 2025 11:47:30 +0000 https://aimgroup.com/?p=738636

Real estate vertical Bezrealitky has appointed Zdeno Dubnička as CEO for the Czech Republic and Slovakia, replacing Martin Ponzer. His responsibilities will include team restructuring and development, expanding service offerings, and leading projects...

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Allegro to build new logistics center in Piotrków Trybunalski https://aimgroup.com/2025/10/14/allegro-to-build-new-logistics-center-in-piotrkow-trybunalski/ Tue, 14 Oct 2025 11:21:36 +0000 https://aimgroup.com/?p=738617 Allegro, the leader in b-to-c and e-commerce marketplaces and No. 2 in c-to-c classifieds in Poland, has announced plans to build a new logistics center in Piotrków Trybunalski. The investment, developed in cooperation with REINO IO, will strengthen the Allegro Delivery network, supported by DHL eCommerce Polska, DPD Polska and ORLEN Paczka.

The new facility, covering nearly 27,000 m², will feature advanced sorting automation, 144 loading docks, a 12-meter column-free structure and eco-friendly solutions such as solar panels and a hybrid heating system, according to a report by BusinessInsider.pl.

Allegro said in the report that the project would enhance both domestic and international logistics, particularly in expanding markets such as the Czech Republic, Slovakia, Slovenia and Hungary. The center is scheduled to open in early Q4 2026 and is expected to create over 300 new jobs.

In H1 2025, Allegro saw revenue rise 8.2% year on year to PLN5.6 billion ($1.5 billion), while adjusted EBITDA increased by 13.3% to PLN1.7 billion.

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Diginet FY2025: Strong revenue growth, but profit margin declines https://aimgroup.com/2025/10/10/diginet-fy2025-strong-revenue-and-profit-growth/ Fri, 10 Oct 2025 11:47:14 +0000 https://aimgroup.com/?p=731660

Lithuania-based classifieds group Diginet, owned by Baltic Classifieds Group (BCG), has reported robust financial results for FY2025 (the 12 months to April 2025), with revenue up 16.3% and net profit rising 12.4% compared to the previous year.
The c...

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Finland-based Eezy unveils Puolusmäki as CFO https://aimgroup.com/2025/10/09/eezy-appoints-esko-puolusmaki-as-new-cfo/ Thu, 09 Oct 2025 09:02:58 +0000 https://aimgroup.com/?p=730382

Finland-based recruitment and staffing company Eezy has announced the appointment of Esko Puolusmäki as CFO. He will start on Jan. 4, 2026. He replaces Joni Aaltonen, who took up the role in early 2024.
Esko Puolusmäki
Puolusmäki has more than 15 yea...

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Ringier Axel Springer Poland 2024: Revenue, net profit up https://aimgroup.com/2025/10/07/ringier-axel-springer-poland-2024-revenue-net-profit-up/ Tue, 07 Oct 2025 11:46:08 +0000 https://aimgroup.com/?p=727239

Ringier Axel Springer saw revenue increase 4.5% while its net profit grew by 48.4% in 2024, according to a report on WirtualneMedia.pl.

The company earned PLN666 million ($183 million) in 2024, up from PLN638 million in the same period last year. The largest sources of revenue included PLN475 million from advertising in the press and online, and PLN123 million from printed press sales.

Ringier Axel Springer Poland’s net profit was PLN40.5 million ($11 million) in 2024, an increase from PLN27.3 million in 2023.

Ringier Axel Springer was established in 2010 as a joint venture between Ringier and Axel Springer to combine their international operations in Central and Eastern Europe.

The company employs about 1,300 staff in Poland. Ringier Axel Springer’s classifieds portfolio in the country includes recruitment site NoFluffJobs.pl and real estate sites Morizon.pl and Noweinwestycje.pl, as well as horizontal Gratka.pl.

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WP ties up with Adform on cookie-free advertising https://aimgroup.com/2025/10/02/wp-ties-up-with-adform-on-cookie-free-advertising/ Thu, 02 Oct 2025 09:17:39 +0000 https://aimgroup.com/?p=720533 Poland-based media group Wirtualna Polska Holding (WP) has signed an agreement with Adform, a European programmatic advertising software provider, to implement CEEId, a universal identifier for cookie-free environments.

CEEId enables effective advertising campaigns without third-party cookies. The technology allows for personalized advertising across different browsers, including environments that block user identification through third-party cookies such as Safari and Firefox.

The tool connects publishers and advertisers by building a shared advertising ecosystem based on effective user identification. By utilizing publisher identifiers and Adform’s ID Fusion technology, advertisers will be able to reach their audiences more efficiently while maintaining full control over ad frequency per user, regardless of which browser they use, according to a report by WirtualneMedia.pl.

This new advertising technology will be used across all sites operated by Wirtualna Polska. Their portfolio includes holiday accommodation sites, such as Wakacje.pl and eHoliday.pl in Poland, as well as the Szallas Group’s vacation rental sites in Hungary and Czech Republic-based accommodation booking service operator Invia Group.

The company’s consumer finance segment includes new car sales offer-aggregator Superauto24.com and financial services comparison site TotalMoney.pl.

The advertising and subscription segment group’s news and ecommerce sites include fashion stores Domodi.pl and Allani.pl; interior and home design sites HomeBook.pl and Extradom.pl; and news sites WP.pl and Money.pl.

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Prague-based HRTech startup Talentiqa raises $1.2M https://aimgroup.com/2025/09/30/prague-based-hrtech-startup-talentiqa-raises-1-2m/ Tue, 30 Sep 2025 08:57:49 +0000 https://aimgroup.com/?p=717021

Czech recruitment automation startup Talentiqa has secured €1 million ($1.2 million) in funding to expand its AI-powered interview software across Europe. The round was co-led by Purple Ventures and the Venture to Future Fund, according to a report o...

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Wirtualna Polska joins Polish Cloud alliance https://aimgroup.com/2025/09/26/wirtualna-polska-joins-polish-cloud-alliance/ Fri, 26 Sep 2025 15:04:40 +0000 https://aimgroup.com/?p=713181 Poland-based media group Wirtualna Polska Holding (WP) has joined the Polska Chmura (Polish Cloud) Employers’ Association, with the aim of developing its own cloud technologies and supporting the buildout of sovereign digital infrastructure in Poland.

The association brings together more than 20 companies and institutions offering cloud services with data centers located in Poland, promoting digital independence for the public and private sectors.

WP CEO Jacek Świderski said in a report by Money.pl that Poland cannot rely on “big tech” and foreign jurisdictions for critical data, stressing the need for local solutions that ensure independence and security. He added that the move reflects the company’s long-standing investments in in-house cloud software that keep user data under full domestic control.

WP operates several holiday accommodation sites, including Wakacje.pl and eHoliday.pl in Poland, as well as the Szallas Group’s vacation rental sites in Hungary and Czech Republic-based accommodation booking service operator Invia Group (which it acquired in April this year).

The company’s consumer finance segment includes new car sales offer-aggregator Superauto24.com and financial services comparison site TotalMoney.pl.

The advertising and subscription segment group’s news and ecommerce sites include fashion stores Domodi.pl and Allani.pl; interior and home design sites HomeBook.pl and Extradom.pl; and news sites WP.pl and Money.pl.

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