India-based auto marketplace Cars24 has launched Care+, an after-sales program that combines extended warranty, annual servicing, emergency assistance, and guaranteed resale value.
Care+, which combines multiple after-sales offerings for used cars, is the result of Cars24 research which found that 80% of used-car buyers in India feel unsupported after a purchase, a news release said.
The move comes after the company scrapped FourDoor, a subscription-based car repair and maintenance service launched last June.
“Used-car ownership in India has always come with compromises on quality, service, and resale value,” said Gajendra Jangid, co-founder and CMO of Cars24. “Care+ eliminates the guesswork. Everything is integrated, backed by data and managed directly by us.”
Care+ offers extended warranty of up to three years or 45,000 km on critical components like engine and transmission, annual servicing from certified technicians, genuine OEM parts, real-time tracking, pick-up and drop, round-the-clock roadside assistance (towing, minor repairs like flat tires), and assured buyback guarantee from the get-go, besides the option to upgrade after 12 months.
Cars24 said that Care+ was now available across key Indian cities, with customers having the option to choose it at the time of purchase. The company hopes to roll out the program across the country this year.
The launch of the Care+ program follows a multi-front reorganization at Cars24. It terminated FourDoor and InSpare — a b-to-b auto spare parts delivery service — in May after laying off more than 200 employees. Around the same time, Cars24 acquired auto community forum Team-BHP for an undisclosed sum to gain strategic exposure to auto community forums.
Additionally, Cars24 has expanded its non-core operations, launching Loans24, a dedicated segment for auto and non-auto loans, and Insure24, an insurance vertical.
Founded in 2015, Cars24 was initially a b-to-b marketplace before shifting to a c-to-b-to-c model. It reported INR69.1 billion ($804 million) in operating revenue for the 12 months to March 2024 (FY23-24).
