India-based hybrid used-car retailer Spinny has unveiled a collaboration with Nissan Motor India on a nationwide trade-in program.
As a result, Spinny will be the preferred vehicle-exchange partner at Nissan’s dealerships, offering customers enhanced exchange benefits when purchasing a new Nissan Car, according to Autocar — an auto content company acquired by Spinny in March.
Customers who trade-in their vehicles through Spinny will receive a “buying letter” that entitles them to exclusive benefits on the purchase of a new Nissan vehicle, in addition to eliminating the need for the transfer of ownership documentation.
Additionally, Spinny will deploy its evaluation teams to Nissan dealerships to streamline vehicle assessments, provide dealers with more channels to trade used cars and generate leads through joint marketing campaigns with Nissan Motor India (a subsidiary of Japan-based Nissan Motor Co.).
Moreover, Spinny will highlight Nissan’s exchange offers on its online site, while Nissan will incorporate Spinny’s branding into its promotions.
Spinny has ramped up its physical presence in India, expanding its c-to-b car-selling services to ten cities in Karnataka State during July. Earlier in the year, the company raised $131 million in a funding round led by existing investor Accel.
Founded in 2015 by Singh, Mohit Gupta and Ramanshu Mahaur, Spinny was initially a c-to-c classified business but pivoted to transactions in 2017. In the 12 months to March 2024, Spinny reduced its losses by 28% year on year to $69 million.
