Poland-based automotive site SuperAuto.pl, majority-owned by Wirtualna Polska Holding (WP), plans to sell 800–850 cars per month by 2026, up from the current 600. That would translate to more than 12,000 annual vehicle sales. The company’s ambition is to break into the country’s top five car sellers, a market still dominated by traditional dealerships.
Growth is driven not only by rising demand for online car purchases but also by strategic acquisitions. In 2025, SuperAuto acquired the sites Motohigh and Motopass, which together attract more than 65,000 users per month and serve as entry points into its sales ecosystem. Across all of its sites, the company now reaches around 800,000 monthly users, according PB.pl, which is itself owned by WP.
SuperAuto shareholders have approved investments ranging from several to tens of millions of zloty (PLN1 million = $275,000) for further acquisitions of sites and businesses to broaden its customer base, the report added.
Another growth engine is the rising popularity of China-based marques, typically priced 10–15% below European equivalents, well-equipped, and available for immediate delivery. SuperAuto expects 400–500 customers to buy cars from these marques through its site this year, according to PB.
Brand visibility has also been boosted by its high-profile sponsorship of the Silesian Stadium, now officially named SuperAuto.pl Stadion Śląski.
In addition to SuperAuto.pl and other automotive verticals, WP also operates financial services comparison site TotalMoney.pl, and holiday accommodation sites Wakacje.pl and EHoliday.pl in Poland, as well as Szallas Group’s rental sites in Hungary.
Its other assets include fashion stores Domodi.pl and Allani.pl, interior and home design sites Homebook.pl and Extradom.pl, and Money.pl.
