Norway-based Vend Marketplaces SA has agreed to sell fintech subsidiary Lendo Group (Lendo, Compricer and MyBanker) to Sweden-based Clar Global AB for NOK 1.0 billion ($101 million) in enterprise value. Lendo is a comparison site for consumer finance — auto loans, mortgages, credit cards, etc.
The deal was announced on Friday (Sept. 19), the day after Vend issued its pre-silent newsletter for Q3 2025, which had been poorly received on the Oslo Stock Exchange. Vend’s share price has fallen almost 7% over the past month, though it remains up nearly 8% year to date.
The sale of Lendo had been expected, as it has been on the market since Vend Marketplaces announced its plan to focus on marketplaces. Uncertainty surrounding new regulations for the loan-comparison sector had delayed the transaction.
The deal is expected to close in Q1 2026, “subject to approval from regulatory authorities and other customary closing conditions,” according to Vend’s news release.
Vend CEO Christian Printzell Halvorsen commented: “Lendo Group has been a valued part of Vend’s portfolio since 2009, and it has been a privilege to follow the company developing into a leading platform for financial services in Scandinavia.”
“Now, we will be cheering them on from the sideline, confident that this new chapter holds strong potential for continued development and value creation for Lendo Group and its customers. The sale of Lendo Group marks another milestone in our journey to simplify our portfolio and transform into a pure-play marketplaces company in the Nordic region.”
Shareholders may benefit directly from the deal: According to the news release, Vend “follows a disciplined capital allocation strategy. While maintaining a conservative balance sheet, any surplus cash will be returned to shareholders over time. The company will come back with specific information about the distribution of the proceeds from the Lendo divestment to shareholders in due time.”
Clar CEO Per Granstrand said: “Lendo Group is the perfect complement to Clar’s global operations, enabling us to take a significant step forward in strengthening our presence in the Nordic region and continuing our global expansion. As a global financial technology leader, we are committed to accelerating Lendo Group’s expansion and strengthening its leadership in the Nordics, while at the same time unlocking the considerable cross-regional opportunities that come with integrating such trusted and established fintech brands into Clar.”
Clar Global operates loan brokerage businesses in a number of countries. Zentro Global Consulting AB owns 31% of the company and Zentropy AB 23.6%.
