Norway-based classifieds group Vend Marketplaces SA (formerly Schibsted Marketplaces) has issued its pre-silent newsletter for Q3 2025.
The company said it expected “continued solid ARPA [average revenue per account] momentum across its verticals in the second half of 2025, driven by product innovation, pricing initiatives and platform consolidation.”
However, it added that “Volume trends remain difficult to predict, and Vend currently sees no clear signs of improvement.” Furthermore, “Advertising revenues are expected to remain under pressure in the medium-term following the separation from Schibsted Media.”
Vend said its cost base was expected to continue declining year-on-year (y-o-y) for the rest of 2025 but at a slower pace than in the first half of the year, with no significant changes in headcount expected for the remainder of this year. However, it added that “Further reductions are anticipated in 2026 and beyond, driven by divestments and platform consolidation, which will have full effect in 2027.”
It stated that “believes the consensus, as observed at the time of the Q2 2025 presentation, for full-year 2025 Group EBITDA, which stands at NOK1.8–2.0 billion [$183–203 million], is reasonable.”
With regard to pricing, Vend noted that it had reintroduced a freemium mode for Denmark-based auto marketplace DBA for cars priced at less than DKK50,000 ($7,904), noting that “The aim is to boost listing volumes and strengthen network effects by attracting more inventory, which enhances buyer appeal and drives engagement across the marketplace.”
Also in Denmark, Vend implemented price increases for professional customers on Bilbasen in August, stating that “The adjustments are in line with our medium-term financial targets for the Mobility vertical.”
In Norway, the company said it had announced pricing changes for Finn effective 2026 that were “aligned with our medium-term financial targets for the Real Estate vertical.”
In June this year, Vend was fined NOK10 million by Finanstilsynet, the Norwegian Financial Supervisory Authority, for disclosing sensitive information to select analysts ahead of its first-quarter earnings report.
