Source: LinkedIn
Italy-based mobility company Drivalia has launched digital auto retail brand Drivalia Future.
“In the mobility landscape of tomorrow, Drivalia offers a new perspective on buying quality used cars with Drivalia Future E-Commerce. This digital showcase, already operational in Italy, transforms the way you choose your next car, offering vehicles coming directly from the Drivalia rental and subscription fleet,” the company said in a LinkedIn post.
Drivalia says it is aiming to simplify the purchase of used cars, offering a wide selection of vehicles that are subjected to rigorous checks.
Financing is available through CA (Crédit Agricole) Auto Bank, Drivalia’s parent company.
“With CA Auto Pay, customers can book the chosen vehicle with a simple click and access instant financing thanks to the instant credit function, ensuring a fast and seamless transaction. The purchasing process is simple and intuitive: once the vehicle has been selected, it can be booked immediately via CA Auto Pay or bank transfer,” according to Daily Line.
After booking, purchasers have five days to complete the purchase by uploading the necessary documentation. They can then choose to either collect the vehicle from a Drivalia Future outlet or have it delivered to their home.
Initially available in Italy, the company is now rolling it out to some of the 15 other European markets where it is active, including Spain.
“With the launch of our e-commerce platform, we are making the purchase of guaranteed used cars easier, faster and more accessible than ever. Drivalia Future offers an intuitive and transparent digital experience, with a wide choice of quality cars, ready for a new adventure on the road,” said Drivalia CEO Paolo Manfreddi.
“Thanks to the synergy with CA Auto Bank, we offer customers a cutting-edge purchasing experience, providing them with innovative payment solutions to purchase the car in just a few clicks, in total safety and convenience.”
Digital auto retail is a tough nut to crack, particularly in Southern Europe — where e-commerce in general took off much later than in Northern Europe — but having showrooms will help Drivalia.
Aramis Group’s Italy-based digital auto retail subsidiary BrumBrum has struggled to gain traction, with most of the vehicles it acquires in Italy being sold in Aramis’ other markets, which include France, Belgium and Austria.
Spain-based Clicars — another Aramis subsidiary — has also been struggling, but its performance appears to have improved following its pivot to a hybrid model, with the opening of a number of physical showrooms (it opened its fifth in the Andalucian city of Cordoba in October last year).
Late last year, Drivalia began offering car subscriptions through Amazon.com.
Flamini appointed senior marketing manager
Meanwhile, Drivalia has appointed Francesco Flamini (above) as senior marketing manager.
“In this dual role, Flamini will report directly to Paolo Manfreddi, CEO of the Group, and will be responsible for marketing the Italian market, also reporting to Claudio Catania, country manager of Drivalia Italia,” Imille reports.
He joins the company from eyewear manufacturer EssilorLuxottica, where he was global CRM campaign manager for three years.
Prior to that, he worked in the auto industry for almost two decades, rising to the position of head of marketing and communication – incentive manager Alfa Romeo Italy at Stellantis.
Flamini has a degree in mechanical engineering from the University of Rome.
