Faume, a France-based resale site for premium and luxury fashion brands, has raised an €8 million ($9.1 million U.S.) funding round, which it will use to accelerate its growth in Europe, expansion into the U.K. and Italy, and strengthen its sales and tech teams.
Co-founded in July 2020 by Aymeric Déchin, Nicolas Viant, Jocelyn Kerbourc’h and Lucas Patricot, Faume lets fashion retailers activate branded resale channels in four to eight weeks. Its white-label offering serves more than 40 brands, including Sandro, Lacoste, Isabelle Marant, ba&sh, Aigle, G-Star and AMI.
Faume has recently signed its first partnership in the U.K. with fashion house Victoria Beckham, headed by the erstwhile Spice Girl.
“Italy is also showing strong signals of transition, with several major announcements from heritage brands expected later this year,” said the company.
Faume already supports several of its France-based clients across Europe — in Germany, the Netherlands, Belgium, Spain, and Italy.
Since its launch, Faume has enabled the resale of over 300,000 second-hand premium fashion pieces, with more than 40% sold outside France.
The company plans to sign up 150 brands within four years, and launch its proprietary Dynamic Pricing AI by 2025 to help brands offer more competitive resale prices than marketplaces.
It says that its proprietary technology and integrated operations let brands launch resale under their own name and branding; deliver a premium, seamless customer experience; retain full control over pricing, image, and inventory; and operate a profitable circular model, embedded into their own ecosystem.
“The second-hand market is booming, but fundraising doesn’t mean success on its own,” said CEO Déchin.
“At Faume, we show daily that resale is a lever for brand resilience — combining sustainability and profitability across the board. Our solution, already adopted by more than 45 leading brands, proves that building a resale model is not only possible and valuable, but also drives long-term performance.”
The investment was led by Amundi Private Equity Transition Juste, along with historical investors Daphni and BPIFrance, via its Digital Venture fund.
