Germany-based auto marketplace AutoScout24 has taken back control of its digital advertising operations in Belgium and Luxembourg, having ended its collaboration with agency ProduPress at the end of June. From now on, all direct and programmatic campaigns will be handled internally, and the company has hired Eric van der Haegen (above) to lead in-house media sales.
Van der Haegen, who has almost two decades of experience in digital media in Belgium and abroad, previously helped launch Belgium-based sales agency TargetSpot.
He is the owner of Chamaga Consulting, which describes itself as an “online marketing specialist with proven success in developing, leading and executing digital strategic and operational marketing and communication plans for medium and large organizations — b-to-b and b-to-c.”
Van der Haegen has a degree in marketing from EPHEC (École Pratique des Hautes Études Commerciales) and a master’s degree in entrepreneurial economics and management from Vlerick Business School. Both of these institutions are based in Brussels.
“By collaborating directly with advertisers and agencies, we understand more quickly what is happening on the ground and which solutions really make a difference. I want to use this knowledge to make campaigns not only more effective but also more creative. Together, we strengthen the value of AutoScout24.be as a platform and ensure that advertisers see concrete results from their investment,” he commented.
The company said that the goal of bringing marketing in-house is to build closer relationships with agencies and advertisers and to adapt more quickly to market needs.
AutoScout24.be is among the most widely used automotive websites in Belgium, with 10 million unique monthly visitors and more than two million vehicles listed, according to the company itself. AutoScout24.be had 5.4 million monthly visits in August 2025, according to Similarweb data.
